Articles by Marjorie van Elven
Esports apparel brand We are Nations acquires Sector Six Apparel
We Are Nations, the Esports (electronic sports) retail and merchandise company, has acquired Sector Six Apparel, an American company specializing in jerseys and custom team wear, with the intention to expand it into Europe in 2019. “With this acquisition we will be given the appropriate resources to begin our global expansion with an initial...
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Lanvin appoints Bruno Sialelli as new Creative Director
Bruno Sialelli has been appointed to the role of Creative Director at Lanvin, confirming rumors which have been around since October. The relatively unknown designer, who used to serve as Menswear Designer Director at Loewe, will be Lanvin’s fourth Creative Director in four years. Prior roles include Pre-Collections Womenswear Designer at...
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Must-see fashion exhibitions of 2019
Not everyone has access to runway shows, but luckily more and more museums are making it possible for the public to see designs by the world’s most talented fashion designers up close. Here are seven fashion exhibitions not to miss in 2019. Gender Bending Fashion Fashion designers often defy the boundaries between men’s and women’s clothing, so...
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Environment not a priority for American shoppers, but they expect full transparency
The vast majority of Americans would like fashion brands to be more transparent about their social and environmental practices -- however, in comparison to the British, the French, the Spanish, the Polish, the Italians and the Germans, Americans are the least concerned about environmental issues. That’s according to a new survey of over 1,000...
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Fashion in the news: Brexit, industry challenges & fashion week stress
Every Friday, FashionUnited selects the most interesting reads about the fashion industry published across US and international news outlets. Here’s what you may have missed this week: What’s next for Brexit? This week has been chaotic for UK politics, to say the least. British Prime Minister Theresa May’s Brexit Plan suffered an historic defeat...
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Puma and Maybelline New York launch collaborative makeup collection
Puma is venturing into makeup. The sportswear brand has teamed up with Maybelline New York to launch a 12-piece makeup collection featuring a smudge-proof mascara, a metallic highlighter, matte long-lasting lipsticks, metallic and matte eye sticks, and gloss face sticks. The duo did not specify when the collection will be launched, but said the...
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Interview: The/Studio, making small batch production easier
Amazon, Alibaba, Shopify and even Instagram have made it easier for starters to launch a niche fashion brand online. However, the “first mile” of the supply chain hasn’t changed much: the majority of fashion manufacturers still operate according to the traditional model, in which collections are planned up to 1 year in advance and ordered in...
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Reformation to launch pop-up in Holland via Fashion for Good
Reformation, the eco-friendly fashion label from Los Angeles with over 1 million followers on Instagram, has taken one step further in its plans to go global. Its products will be offered for Dutch consumers for the very first time at a pop-up store inside Fashion for Good’s Museum for Sustainable Fashion in Amsterdam. Over the next four weeks,...
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Rihanna said to be in talks with LVMH to launch luxury house under her name
It looks like Rihanna is reaching for even greater heights in the fashion industry. The pop star is in “secret talks” with luxury conglomerate LVMH to launch a luxury house under her name, says fashion publication WWD quoting “multiple sources” familiar with the negotiations. If the rumors are true, Rihanna’s label would be the first to be...
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Gymboree Group files for Chapter 11 Bankruptcy Protection
Gymboree Group Inc., the parent company of childrenswear brands Gymboree, Crazy 8 and Janie and Jack, has filed for relief under Chapter 11 of the Bankruptcy Code in the US Bankruptcy Court for the second time in two years. The company, which operates hundreds of stores in the United States, Canada and Puerto Rico, has also announced that its...
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