Alessandra Rossi named President, Off-Season at YNAP

Yoox Net-A-Porter Group has announced the appointment of Alessandra Rossi as President, Off-Season. The company said, Rossi succeeds Luca Martines, who previously reported into her during her time as managing director of Yoox. In her new role, Rossi will be responsible for the strategic direction of the Off-Season division, which includes Yoox and The Outnet.

“I would like to thank Luca for the great job he has done in driving the Off-Season business forward. It is my pleasure to welcome Alessandra back as a key contributor to our executive team. Alessandra’s deep knowledge of the fashion industry and the inner workings of ecommerce, as well as her excellent management skills and entrepreneurial mindset, make her the perfect candidate for this crucial job,” commented Federico Marchetti, Chief Executive Officer, Yoox Net-A-Porter in a statement.

Alessandra Rossi joins YNAP

The company further added that Rossi’s proven management skills and long-standing relationships within the luxury fashion industry position her perfectly to grow YNAP’s leading share of the online off-price luxury goods market. Rossi will work closely together with Martines to ensure her seamless transition into the role while continuing to grow the Off-Season business. Martines will then refocus on accelerating the group’s expansion in APAC, seating on the boards of YNAP’s Japanese and Hong Kong subsidiary. YNAP said, Martines will bring his unique expertise gained during his three years as Regional Director Asia Pacific for Yoox.

Joining the group executive team, Rossi will report into Federico Marchetti, Chief Executive Officer of YNAP. She will be based at Yoox Net-A-Porter’s London office and will manage and grow the Off-Season business globally.

Prior to re-joining in her new role, YNAP said, Rossi gained 20 years of fashion ecommerce experience at luxury companies including Bulgari, and most significantly at YNAP, where she held roles ranging from operations manager and head of buying to commercial director and managing director of Yoox, before she moved to London in April 2015 for family reasons.

“I am thrilled to rejoin the company at such an exciting time for our business and the industry. YNAP’s investment places the Off-Season business in a unique position to drive forward the experience for both our customers and brand partners on an even larger global scale,” added Rossi.

Picture:The Outnet SS17, Finsbury public relations