Jigsaw reports 7 percent increase in Christmas sales

Jigsaw has announced that the company witnessed a strong Christmas in a challenging market, against a high 2016 comparable. Sales for the five weeks to December 31, 2017 were 7 percent up on last year despite the brand continuing to ignore the promotional Black Friday period. Web sales during the period grew by 34 percent.

“Jigsaw continues to innovate at this time of year with a compelling offer around fashion and gifting. The unique collaboration with chocolatier Rococo came to the fore, bolstered by cutting edge omni-channel agility,” said Peter Ruis, the company’s CEO in a press statement.

The company-own branded fascia, The Shop at Bluebird reported a 16 percent rise in sales, while Jigsaw’s biggest international territory, Australia, posted 61 percent growth.

Jigsaw operates over 80 UK stores including 30 in London with concessions in most branches of John Lewis, Fenwicks and Bentalls. International concessions are in Arnotts Dublin, De Bijenkorf NL, David Jones Australia, Robinsons Singapore, Edgars Johannesburg and Voisins Jersey.

Picture credit:Jigsaw