True Religion
Co- Manager
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True Religion co-founder introduces loungewear
As co-founder of an iconic denim brand, Kym Gold has returned to fashion with a brand new line. The new fashion venture launches as a Los Angeles-based line called Style Union. The line is considered a loungewear line including staples of comfort pieces. The line ranges from recovery stretch material including “ultra-luxe knit fabric,” Gold has...
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True Religion Jeans engages smartwatches and apps for better customer experience
Premium denim brand True Religion is planning to bring in a new experience for its retail customers. The brand is launching a new technological app called Band by True Religion to help facilitate a fresh, innovative take on shopping. The new app will be active in True Religion stores including its Los Angeles and New York stores. Two locations...
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Russell Westbrook: from the courts to creative director
Fans of both basketball and fashion have something to celebrate. Oklahoma City Thunder Player, Russell Westbrook, has been tapped to be the campaign creative director of True Religion Jeans. While basketball players and pricey jeans usually don’t go hand in hand when you think about sports relationship to fashion, Westbrook is no stranger to the...
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