adidas Group
Director Margin Planning
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Adidas launches incubator to promote start-up brands
Adidas is dedicating efforts to help 13 young companies grow. The sportswear brand launched an incubator called Station A last week, totaling to a 1-million-euro investment. The brand selected 13 emerging brands out of an applicant pool of 400 to mentor using the incubator program. Adidas will help its 13 selected companies to build traction and...
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Video: Adidas Terrex's visual language
The visual language for the relaunching of Adidas Terrex. Source: Youtube, Georg Fasswald, Adidas Terrex
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Bonobos names golfer Justin Rose as new brand ambassador
US menswear brand Bonobos has named British golfer Justin Rose as its new apparel ambassador. The world number 2 ranked golfer has made the deal with Bonobos Golf for 2019 having previously worked with Adidas and TaylorMade. “A key tenant that we have within the brand is the ability to give men the confidence to express themselves,” CEO of...
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