Lead the successful definition, design, planning, implementation, execution and measurement of marketing technology initiatives leveraging knowledge of latest trends to deliver a best in class personalized marketing experience. This role is a key liaison between Marketing and Technology for MarTech projects and initiatives, translating desired outcomes and requirements into achievable deliverables. This role is responsible for cross-team alignment, project management, definition of business and technology capabilities, and business process design/improvement that drives operational efficiencies and advances marketing capabilities for the organization. This role plays a key role in driving our marketing vision by building out a best in class MarTech ecosystem, serving as a change agent and expert in the space.

ACCOUNTABILITIES

DEFINE AND IMPLEMENT MARKETING TECHNOLOGY SOLUTIONS

Partner with the Business and Technology to build out a best in class MarTech ecosystem that supports the current and future needs of delivering relevant, targeted, and dynamic marketing to our customers
Evaluate business needs & create business cases including applicable expense reduction, sales benefits and ROI estimates
Evaluate existing tools and technologies and recommend improvements in partnership with IT that will enable marketing to continue to scale with a focus on agility, speed and efficiency
Lead the identification, definition, and implementation of technology solutions into the marketing business areas. Prioritize and roadmap workstreams.
Lead cross-functional change management with marketing stakeholders; create program goals and metrics around change success, including adoption and change proof point, to demonstrate value.
Evangelize communications to drive awareness of how change supports both integrated marketing goals and team-oriented responsibilities
Engage and recommend insights through research on competitive landscape and emerging trends

CONTENT MANAGEMENT

Partner with the marketing stakeholders and technology partners to build out a best in class MarTech ecosystem that supports the current and future needs of delivering relevant, targeted, and dynamic marketing to our customers
Collaborate with marketing stakeholders to understand and improve upon existing content capabilities, processes, and systems; create corresponding plans for managing change with stakeholders
Be an expert in various content industries, including content operations, content management, and structured content
Partner with stakeholders to ensure content model is created purposefully and efficiently and evolves in support of business needs
Stay current on the latest trends, best practices and innovations in marketing technology and content technologies

CONTENT PROCESS IMPROVEMENT

Partner with stakeholders to define process approach and recommend standards for the teams to drive innovation, operational efficiency, and achieve best in class personalization; drive governance policies and standards in tandem
Partner with Operations on process implementation through communication protocols and change management

PROJECT MANAGEMENT

Lead multiple projects and deadlines with internal and external partners
Partner with marketing stakeholders and technology partners to drive requirements and prioritization across multiple marketing teams and cross functional work streams to deliver successful business outcomes
Lead business rollout strategies and timelines including determining process changes, evaluating training needs and aligning cross-marketing teams for successful adoptions of new technology solutions
Drive priorities and tradeoffs for core business decisions

COMMUNICATION, CHANGE MANAGEMENT AND BUSINESS PARTNERSHIPS

Foster productive, collaborative relationships with cross-functional internal and external teams
Manage cross-functional communication to keep leaders informed, articulate issues and risks to move decisions forward
Influence partners to drive cross-functional alignment and adoption of new technology, process and standards
Communicate complex information simply and utilize proactive communication to mitigate risk
Create training and communication materials
Lead change management and solution oriented discussions

TEAM LEADERSHIP

Create an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications.
Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans.

QUALIFICATIONS

REQUIRED

Bachelor degree or equivalent experience
3-5 years of hands on experience leading MarTech initiatives, process improvement and managing projects with a demonstrated history of increasing responsibility
Excellent interpersonal, oral, and written communication skills
Ability to lead a team and interact effectively with others
Experience with Marketing technology platforms/vendors
Self starter with the ability to complete multiple tasks and high volume of work in a fast-paced environment and prioritize work for self and team
Understanding of data and analytics with the ability to design technology solutions that provide actionable insights and campaigns
Experience integrating marketing applications with enterprise applications
Business Process Management methodologies and tools
Knowledge of Project Management methodologies and tools

PREFERRED

Knowledge of Agile methodologies and tools
Lean & Certifications
Degree or equivalent experience in MIS, engineering, business or a related field, particularly in the marketing technology space
Experience in marketing, marketing workflows, business process design, and behavioral marketing

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KOHLS

Manager of Marketing Technology - Strategy & Enablement (Content Technologies) *REMOTE*

Manager of Marketing Technology - Strategy & Enablement (Content Technologies) REMOTE