New Balance
Principal Identity Architect
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New Balance names Joe Preston as its new ceo
In a press note released yesterday, Boston-based athletic footwear brand New Balance announced the retirement of its chief executive officer. Rob DeMartini had held the role of president and chief executive officer for 12 years. During his tenure, DeMartini oversaw the global growth of the brand from 1.5 billion dollars 11 years ago to 4.2...
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From the running track to the runway: a brief history of sneakers
Long gone are the times when people would only wear sneakers to practice sports. Now they are the footwear of choice for millions of people around the world. The international sneaker market grew 40 percent between 2004 and 2016, according to Forbes. Nike’s revenue alone reached 35.4 billion US dollars (26.6 billion pounds) last year and the...
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New Balance collaborates with Paul Smith
Sports footwear and apparel brand New Balance has launched a new collaboration with designer Paul Smith, featuring trainers and a football boot for men and women, all of which are part of the brand’s ‘Made in the UK’ initiative. The New Balance x Paul Smith collection features a men’s football boot, a follow-on from the brand’s first ‘Made in...
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