Vetements to host secret Los Angeles event

Los Angeles - Paris-based collective Vetements just announced a secret fashion event next week. Popping up in Los Angeles, the brand is debuting the event at an unknown location.

Vetements has not publicly disclosed any information on this event, other than its signage in the city. According to the Fashion Network, the event is named “Dry Cleaning” and will take place February 9 in Los Angeles. Considering the trend of fashion shows this year with innovative ideas and new venues, it could be possible that this event is a way for Vetements to stand out. Whether or not the event will be a pop-up or a fashion show has not yet been announced.

The label announced last year that it was ditching the traditional catwalk calendar to have a more consumer-friendly model this year. It’s very likely that the secret event could be a showcase for the brand in the new upcoming season. As some designers have shown this week in Los Angeles, it would be adequate timing for the brand.