Aldo opening shop-in-shop in Selfridges

Canadian footwear and accessories retailer Aldo is opening a premium shop-in-shop concession in Selfridges Birmingham, as it continues to expand its presence within the UK.

This opening marks Aldo’s 24th brick-and-mortar store in the country and will showcase the brand’s women’s footwear and handbag collections, while online at Selfridges.com a curated selection of the menswear collection will be on offer.

The concept store and its online extension will offer over 300 ‘styles of-the-moment’, ranging in price from 55 to 180 pounds.

Norman Jaskolka, president of Aldo Group International, said: “We are very proud to launch a permanent brick-and-mortar concession at Selfridges Birmingham. To be part of such a prestigious establishment is an honour for the brand.

“This location helps to establish Aldo as an international leader in the fashion footwear and accessory industry. Our shop-in-shop coupled with an e-commerce extension reinforces our commitment to being truly omnichannel to meet our consumer’s needs. We want to deliver on Harry Gordon Selfridge’s original vision by delivering a shopping experience that delights and moves customers while remaining relevant and accessible.”

The 548 square foot shop-in-shop in Selfridges Birmingham opens on August 12 and will launch with a selection of pumps, ankle boots and flats for women, as well as a selection of handbags.

Image: Aldo Facebook