ADIDAS news and archive

Adidas launches incubator to promote start-up brands

Adidas is dedicating efforts to help 13 young companies grow. The sportswear brand launched an incubator called Station A last week, totaling to a 1-million-euro investment. The brand selected 13 emerging brands out of an applicant pool of 400 to mentor using the incubator program. Adidas will help its 13 selected companies to build traction and...

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Video

Video: Adidas Terrex's visual language

The visual language for the relaunching of Adidas Terrex. Source: Youtube, Georg Fasswald, Adidas Terrex

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People

Bonobos names golfer Justin Rose as new brand ambassador

US menswear brand Bonobos has named British golfer Justin Rose as its new apparel ambassador. The world number 2 ranked golfer has made the deal with Bonobos Golf for 2019 having previously worked with Adidas and TaylorMade. “A key tenant that we have within the brand is the ability to give men the confidence to express themselves,” CEO of...

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BusinessFeatured

2018, the year hackers put a target on the fashion industry

New York - This year, the world of fashion has been strongly affected by cyberattacks. From Amazon to Macy’s, we review the main hacks targeting the international textile industry. Hackers, cyberattacks and cybersecurity are some of the new words that have been cast within the everyday language of virtually every industry. The world of fashion...

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Management

2018, the year hackers put a target on the fashion industry

New York - This year, the world of fashion has been strongly affected by cyberattacks. From Amazon to Macy’s, we review the main hacks targeting the international textile industry. Hackers, cyberattacks and cybersecurity are some of the new words that have been cast within the everyday language of virtually every industry. The world of fashion...

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Business

Adidas completes first wave of share buyback plan

Sportswear giant Adidas has announced that it has completed the first tranche of its multi-year share buyback programme announced in March 2018. Between March 22, 2018, and December 4, 2018, Adidas has bought back 5.1 million shares, corresponding to 2.5 percent of the company’s share capital, for a total consideration of 1 billion euros. Total...

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Fashion Featured

Major brands failing to tackle worker exploitation, study shows

Major clothing and footwear brands are failing to tackle the exploitation of vulnerable workers in their supply chains, according to a new report by Know The Chain. The benchmark test - which measured 43 global companies’ efforts to address forced labour - gave the apparel and footwear sector an overall average score of 37 out of 100. Adidas...

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Fashion

Gigi Hadid to launch collection with Reebok

Model Gigi Hadid has took to Instagram to tease her upcoming collection in collaboration with Reebok. She posted a picture of a black sneaker with bright orange shoelaces, complete with the logo “Reebok x Gigi Hadid”. In the caption, Hadid said the first pieces of the collection will drop on December 7, just in time for the holidays, while the...

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ManagementFeatured

Adidas raises full year profit outlook on strong Q3

German manufacturer and retailer of sports goods Adidas said on Wednesday its Q3 revenues increased 8 percent on a currency-neutral basis and 3 percent in euro terms. In the first nine months, revenues increased 9 percent on a currency-neutral basis, while in euro terms, revenues grew 3 percent to 16.682 billion euros. The company’s sales in Q3...

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PeopleFeatured

MCM lands another ex-Adidas designer revealing a pattern

Though Dirk Schönberger has stayed in the background at Adidas, what he has achieved for the German sporting goods maker in recent years has not gone unnoticed: collaborations with Raf Simons, Rick Owens and Kanye West and the revival of the Stan Smith sneaker can all be attributed to Schönberger. That is why the designer, born in 1966 in...

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Fashion

Adidas executive is found guilty in bribery scheme

A federal jury in Manhattan just found a former Adidas executive guilty of fraud. Prosecutors claimed that James Gatto, head of global sports marketing at Adidas, had used wire fraud to make payments to top-ranking high school basketball players to convince them to attend universities sponsored by Adidas. Gatto was tried and found guilty...

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Fashion

Adidas launches a new women's capsule collection

Adidas revealed a new capsule womenswear fitness collection inspired by female athletes and designed to meet women’s workout needs. Called the Statement Collection, line of 23 high-performance pieces are made with the intention “to support women from sunrise yoga to happy hour HIIT and all the moments in between,” according to a press release....

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