Aerie news and archive

Aerie uses new bra campaign to celebrate women with disabilities

Aerie has launched yet another campaign with a strong body positivity message. The lingerie brand has unveiled Aerie Bras Make You Feel Real Good to showcase their new line of items using women with disabilities. The unretouched images feature a wide range of body types, wheelchair users and those with colostomy bags, hearing aids and crutches....

Fashion |OPINION Featured

Can cleavage really ever be ‘in’ or ‘out’ of fashion?

London - Although fashion magazines try to lead the way when it comes to enlightening their readers on what is currently ‘in’ and ‘out’ of fashion, sometimes their trend forecasting can miss its mark. Take British Vogue for example, who asked in its December issue if cleavage was ‘over’ and highlighted its absence from the fashion spotlight this...

Fashion

Lane Bryant and Aerie join new plus size initative

Refinery29 recently just partnered with both Lane Bryant and Aerie for a new initiative. Teaming together, the three have decided to launch The 67 Percent Project, which refers to the amount of women in American who identify as plus size. Together, the three companies plan to empower women of all sizes and address the invisibility of the plus...

Fashion

Aerie launches Share Your Spark

Intimates brand Aerie just announced a new launch in order to spread body positivity. The loungewear brand will be launching part of its Share Your Spark campaign to empower women and help drive #AerieREAL. The launch for Aerie comes at an opportune time, as it is aligned with the brand’s 10th anniversary. Also, #AerieREAL which started as a...

Fashion |OPINION Featured

Spoof or not? American Eagle celebrates male body positivity with #AerieMan

US fashion retailer American Eagle Outfitters has won over thousands of fans through its campaign #Aeriereal, which features real, untouched and non-photoshopped models of all sizes in their swimwear and lingerie, promoting self-love and body positivity amongst women. Now it seems as if the retailer has decided to extend this message to men as...