Africa news and archive

Audio: Trends in the Ethnic Hair Market

PODCAST - In this monthly Fashion Friday podcast series by Euromonitor International, we will have a closer look at Ethnic Hair Market in Africa: Untapped Opportunities and Challenges. What trends are we seeing in the ethnic hair market? In Sub Saharan Africa, products such as perms and relaxers are showing positive growth, with South Africa...

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Fashion |OPINION Featured

Cultural Appropriation or Culturally Appropriate?

I was struck by the Valentino Spring/Summer 2016 ad campaign, photographed by National Geographic photojournalist Steve McCurry, set among the Maasai of Kenya’s Amboseli National Park. The Valentino team were apparently caught in a dust storm during shooting, but I wondered if a bigger storm wouldn’t descend on them when the campaign gained...

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News |OPINION

Cultural Appropriation or Culturally Appropriate?

I was struck by the Valentino Spring/Summer 2016 ad campaign, photographed by National Geographic photojournalist Steve McCurry, set among the Maasai of Kenya’s Amboseli National Park. The Valentino team were apparently caught in a dust storm during shooting, but I wondered if a bigger storm wouldn’t descend on them when the campaign gained...

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Fashion Featured

Looking Beyond the Obvious in Sub-Saharan Africa - Part I

For many fashion brands, South Africa has been the stepping stone into the sub-Saharan region due to the attractive economic growth and affluent market. But has the time now come to start expanding north? According to Euromonitor International, sales through apparel and footwear specialists in Nigeria and Kenya are expected to grow by 93 percent...

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