Agent Provocateur news and archive

Agent Provocateur to move towards new markets in 2018

Well-known lingerie brand Agent Provocateur is attempting to switch up its business strategy with a change in executive staff. With new owners Four Holdings, the luxury lingerie brand has been focused on moving forward. After exiting bankruptcy last year, it seems Agent Provocateur is determined to start 2018 off on the right foot. In March of...

Fashion

Agent Provocateur co-founder Serena Rees to launch new label

Serena Rees, co-founder of luxury lingerie retailer Agent Provocateur, is set to make her return to the fashion world this year with the launch of a new label. Named Les Girls Les Boys, the new "bed to street" label is set to offer men's and women's underwear and streetwear. Launching in September, the new label aims to offer new aesthetic which...

Business

Agent Provocateur files for bankruptcy in U.S.

After being purchased by Mike Ashley, Agent Provocateur seems to be struggling in the U.S. The lingerie brand has officially filed for bankruptcy protection recently. In New York, Agent Provocateur filed for Chapter 11 bankruptcy protection as reported by WWD. Over a month ago, the company was purchased by marketing and fashion company Four...

Retail |UPDATE Featured

Agent Provocateur to shutter all Australian stores

London - It seems as if fears concerning the future of Agent Provocateur may prove to be true, as the luxury lingerie retailer is set to shutter all of its Australia stores. 3 of Agent Provocateur current retail locations in Australia have already closed, as the last location is set to close its doors as soon as all its stock has been sold....

Management |UPDATE

Confirmed: Sports Direct founder acquires Agent Provocateur

UPDATE: AlixPartners, the firm which has been appointed to oversee adminstration of luxury lingerie brand of Agent Provocateur, has confirmed its sale to Four Holdings, the investment vehicle owned by Mike Ashley, founder and owner of Sports Direct. Read more here London - Sports Direct is said to have emerged as the new owner of Agent...

Management

Sports Direct joins Etam and Bendon Group in the bid race over Agent Provocateur

Mike Ashley’s Sports Direct is understood to be joining the bid race to acquire ailing high end lingerie brand Agent provocateur. The new contender would be offering less than the 30 million pounds the brand’s current owner is looking to bag to repay Agent Provocateur’s mounting debts. Sky News cited sources close to the matter to report over...

Management

Agent Provocateur – at the brink of administration?

The British high-end lingerie firm Agent Provocateur is said to be bordering administration. Mounting debt and shrinking sales might be the touch of grace for the sassy lingerie brand. The intimate fashion label, founded by Vivienne Westwood’s son and is popular with celebrities from all over the world, has suffered weak sales in recent years,...

Report

3i receives more than a dozen offers for Agent Provocateur

London - More than 12 offers have been reportedly made for luxury lingerie retailer Agent Provocateur, although private equity owners 3i have yet to finalize a sale. The offers for the struggling retailer come a few weeks after 3i put Agent Provocateur for sale following a poor December trading period. The owners are currently seeking an offer...

Business

Could Agent Provocateur be up for sale?

London - Agent Provocateur, the luxury lingerie label founded by Joseph Corré, son of Vivienne Westwood and Malcolm McLaren, is said to be headed for the selling block. The lingerie brand is reportedly set to be put up for sale by its private equity owner 3i, according to a report from the Times. 3i is said to have called in restructuring...

Report

Agent Provocateur’s private equity fund returns H1 1 billion pounds

3i, the British private equity firm that owns high end lingerie brand Agent Provocateur, said on Thursday its private equity business made returns of almost one billion pounds in the six months to September, 30. The company jumped into weaker sterling’s winners’ wagon. The investment group, which portfolio includes companies across different...

Report

Fabrizio Malverdi joins Agent Provocateur as it new CEO

Agent Provocateur has roped in ex-managing director of Dior Homme - Fabrizio Malverdi as its new Chief Executive Officer, effective May 2, 2016. He would replace Garry Hogarth, who left the company in February this year. Malverdi’s major responsibilities as the new CEO of Agent Provocateur would include expanding brand's footprint in Asia -...

Fashion

Charlotte Olympia x Agent Provocateur to launch capsule collection

London-based designer Charlotte Olympia Dellal has teamed up with one of her favourite lingerie brands, Agent Provocateur, to create a capsule collection for the label. Fit for any Charlotte Olympia fan, the founder of the luxury footwear brand translated her fondness for vintage glamour into three lingerie sets, complete with three...