APP news and archive

New AI-powered app allows users to shop items from pictures they take on the street

A new AI-powered app aims to make the life of both retailers and consumers a lot easier. Browzzin, launched this week in London, is a mix of social network, e-commerce and affiliate marketing platform. Users can take pictures of outfits they see on the street or take screenshots from Instagram. Then, the app shows them where to buy each item. If...

Retail

SMCP launches in-store Maje app for staff and customers

London - French fashion group SMCP has launched a new store associate app for its staff and customers in 60 of its Maje stores. The parent company of Sandro, Maje and Claudie Pierlot created the new app together with PredictSpring and Salesforce Commerce to help align the online and offline retail journey customers make in order to offer an...

Retail

Global Blue launches new and improved Tax Free shopping app

London - Global Blue, tax-free shopping and currency provider, has launched its new and improved Shop Tax-Free app. Designed to offer international shoppers a seamless and personalized experience during every stage of their tax-free shopping trip, the app offers new features such as the live tracking of tax refunds, advanced mapping, and a...

Retail

Nike launch new Sneakrs app

Nike have launched yet another mobile app, this time focussing solely on their trainers. Sneakrs, an extension to Nike’s desktop site, offers users insight into Nike’s latest sneaker drops as well as the production process behind some of the most sought after designs. Users will be the first to know about flash drops of sneakers such as the Air...

Fashion

Swipecast: 'Uber for models'

A new app launched named Swipecast, dubbed the 'Uber for models', is set to disrupt the industry. The app uses a marketplace model to connect models directly with potential clients, by passing traditional agencies and their fees. Currently available for iOS, the app lets photographers, stylists and retailers search for models and arrange job...

Fashion

Christian Louboutin launches ‘Louboutinize’ app

London - Designer label Christian Louboutin, best known for its stylish stilettos with blazing red sole, has launched a new mobile application named ‘Louboutinize’ as the brand continues to develop new, innovative ways to closer connect with its fans. The new app, which functions as a photo filter for iOS, gives users the freedom to add “a...

Fashion

House of Fraser launches re-designed app

London - With more and more consumers turning to mobile to shop at their favourite stores, retailers are ramping up their app game to ensure they offer the complete seamless omni-channel experience. To make sure they remain ahead of the pack, premium department store House of Fraser has re-launched its transactional iPhone app, with an updated...

Retail

Mango implements Scan & Shop function via mobile app

Spanish fashion retailer Mango has integrated a new scan and shop function to its iOS app to boost mobile sales, which currently account for 30 percent of the retailer's global online turnover of 124 million euros (97.7 million pounds). The new function uses image recognition and augmented reality technology to identify Mango products in...