ASA news and archive

Boohoo faux fur jumper found to contain real fur

Online retailer Boohoo has been condemned by the Advertising Standards Authority (ASA) for selling a faux fur pom pom jumper that was found to contain real fur, which it states was “misleading” to consumers. The UK advertising watchdog upheld complaints by Humane Society International (HSI) UK, and ruled that the advert for the jumper on the...

Member

Management

Boohoo promotions 'broke advertising rules', BBC Watchdog reveals

UK-based e-tailer Boohoo has been accused by the BBC watchdog programme Watchdog Live of breaking Advertising Standards Authority (ASA) rules through ‘misleading’ promotions on the brand’s website. Watchdog Live found that Boohoo had promotions on its website that didn’t end when the clock reached zero, meaning customers felt false pressure to...

Fashion

Jack Wills advert banned for being 'sexually suggestive'

London - An advert from high street retailer Jack Wills in a direct mail catalogue has been banned by the UK advertising watchdog for featuring 'sexually suggestive' images and text. The advert, which was featured in the spring catalogue of Jack Wills in February, depicted female and male models in the retailer's underwear, dancing and drinking...

Fashion

Urban Outfitters forced to remove ad with too skinny model

ASA, the UK advertising watchdog, has forced retailer Urban Outfitters to pull an online intimates ad from its site that featured a skinny model, claiming her "inner thigh gap" promoted an image that was "irresponsible and harmful”. The Advertising Standards Authority received a complaint about the photo, which was advertising a pair of...