ASICS news and archive

Interview: Sophie Akben, Area Manager at ASICS UK

Working in the fashion industry is an important topic covered by FashionUnited. Through a series of interviews, we would like to show how versatile the industry can be and introduce professionals currently working in fashion. Recently, we have spoken with Sophie Akben from ASICS UK, who informed FashionUnited more about her role as Area Manager....

Fashion

Foot Locker partners up with Asics to launch Anime-inspired collection

Foot Locker and Asics have joined forces to launch a collection inspired by Japanese anime, to be sold exclusively at Foot Locker stores in the United States from August 24. Prices were not yet disclosed by the brands. To support the release, the pair is releasing an anime series called “Welcome to the Dojo”, which tells the story of a samurai...

Video

Video: Asics Solution Speed™ FF

The Ball Waits for No One. Introducing the GEL-Solution Speed FF featuring FlyteFoam™ and Twistruss™ Technology. Source: Asics, YouTube.

Fashion

Asics to become official IPC supplier

Asics has confirmed that it has signed an agreement with the International Paralympic Committee (IPC) to become its official supplier until the end of 2020. The deal will see Asics supplying official sportswear and shoes to the IPC and the Independent Paralympic Athletes Team at official events. From 2019, this will extend to all officials of...

Fashion

Casio partners up with Asics to launch limited-edition watch

Japanese brands Casio and Asics have partnered up to launch a limited-edition of the iconic Casio G-Shock watch. Inspired by the style of Asics’ AsicsTiger sneakers, the watch features a white face with red accents on the hour and minute hands. The case back is engraved with the AsicsTiger logo, and the packaging is a miniature version of the...

Fashion |TIMELINE Featured

From the running track to the runway: a brief history of sneakers

Long gone are the times when people would only wear sneakers to practice sports. Now they are the footwear of choice for millions of people around the world. The international sneaker market grew 40 percent between 2004 and 2016, according to Forbes. Nike’s revenue alone reached 35.4 billion US dollars (26.6 billion pounds) last year and the...

Fashion Featured

Disney teams up with Asics for Incredibles 2 launch

London - Working out just became the new family hobby to do this summer. Sportswear brand Asics has teamed up with the Walt Disney Company ahead of the launch of the much awaited Incredibles 2 animated film from Disney-Pixar, to encourage families around the world to keep moving. As awareness surrounding the benefits of keeping physically active...

Fashion

Asics launches sunflower-themed collection to celebrate founder’s 100th anniversary

If Asics’ founder, Kihachiro Onitsuka, were still alive today, he would be turning 100 years old on May 29. In honor of his legacy, Asics is set to launch a sunflower-themed limited-edition collection, as Onitsuka was a big fan of Dutch painter Vincent Van Gogh and even painted sunflowers himself. Named KO100, the collection will offer apparel...

Report

Asics Q1 net sales drop 5.8 percent in EMEA

Despite the implementation of a new structure across the EMEA business since the start of 2018, Asics reported 5.8 percent decline in consolidated net sales, for the first quarter of 2018. However, the company said, cross-business transformation programme showed signs of positively impacting the business in key strategic areas – with its own...

Management

Asics reports 7.4 percent drop in Q1 net sales

In the first quarter ended March 31, 2018, consolidated net sales decreased 7.4 percent or 9.4 percent at foreign exchange rate to 104,642 million Japanese yen (953.1 million dollars). Hover over the graph to learn more. The company said in a statement that in the first quarter business was steady in the sporting goods industry on the back of a...

Fashion

Asics unveils Hypergel footwear franchise

Asics America Corporation has unveiled the launch of their new Hypergel footwear franchise, unveiling the Hypergel-Kenzen exclusively with Foot Locker Inc. The new footwear line combines street style with performance Gel technologies proprietary to Asics. The new design incorporates Gel technology with slip-on construction and Gel beads...

Retail

Asics goes bi-costal with Boston studio

Asics just announced a new project as a Creation Studio in Boston. The studio will help to bring together teams driving areas of the business including equipment, marketing, footwear apparel and more. With the new studio, the brand now holds a bicoastal presence in the U.S. in both Irvine, California and Boston, Massachusetts. The new space will...