Aubade news and archive
The world cupped: the inside story of the bra
It rarely sees the light of day but the upscale bra is the most tested, sweated over and highly engineered piece of clothing of all. AFP went behind the scenes at some of the most famous French lingerie houses to draw back the veil on the almost exclusively feminine world of bra making. No other item of clothing provokes such fierce emotions....
Jan 21, 2019
Lingerie looks for new bottom line after #MeToo
"We haven't yet found a better way of selling knickers than a beautiful bottom," says Sarah Stagliano, one of a new breed of French lingerie designers grappling with how to make exciting underwear in the age of #MeToo. With G-strings and push-up bras losing their allure as ultra sexiness gives ways to comfort, and the whole idea of seduction...
Jan 17, 2019