collaborations news and archive

38 percent of fashion and beauty brands plan to launch collaborations in 2019

The fashion industry has been dominated by the letter X. Supreme x Louis Vuitton, Crocs x Post Malone, H&M x Love Stories, Burberry x Vivienne Westwood. Fashion is all about collaborations these days and it looks like the trend isn’t going anywhere in 2019. In a survey of 149 fashion and beauty brand executives, conducted by Glossy, 38 percent...

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You don't need to be an expert to succeed in fashion

Designers, models, retailers, and professionals of all stripes in our industry might soon be questioning the value of their expensive educations, hard-won promotions, and patient ladder-climbing as career paths are not as straightforward as they once were. Take now-household name, Virgil Abloh. This week he was announced as new Creative Advisor...

Fashion Featured

How performance brands became mainstream fashion

Fashion collaborations have become a mainstay in gauging consumer interest, and love or hate them, they appear to not be going out of style any time soon. What began with high-low collaborations, a way for mass retailers to partner with luxury designers and find exposure to a customer previously priced out of their collections like Versace for...

Fashion

Activewear Sweat NSK collaborates with Sukishufu

Los Angeles - London brand Sukishufu and Los Angeles brand Sweat NSK have teamed together for an athleisure collaboration. Combining Sukishufu’s innovative sportswear with Sweat NSK’s high-end active apparel, the two have paired for technologically advanced, unique clothing. Sweat NSK decided to pair up with the London-based retailer due to...

Fashion

Anya Hindmarch x Kellogg's

We've only just got used to seeing McDonald's inspired clothing and accessories via Moschino, and now designer Anya Hindmarch has launched a collection of Kellog's-inspired bags. To go one step further, Hindmarch has also designed a limited edition of cereal boxes that this week launch at Waitrose. Customers are being given the chance to win a...

Fashion

eBay no longer hotbed for collaborative fashion

Designer high street collaborations were once the stuff that was practically worth gold. Consumers couldn't get enough of the product, especially as eBay merchants would queue up for days, buying as much stock as possible and subsequently selling it online with generous mark-ups. Remember trying to get hold of an H&M Comme des Garcons jacket or...