consumer behaviour news and archive

Retail: senior executives do not know their customers well enough

A recent survey by US merchandising platform First Insight found out that there is a significant perception gap among consumers and senior retail executives. For instance, whereas the latter dismiss the impact pricing has on purchasing decisions, consumers regard it as quite important. While 40 percent of consumers felt that low pricing ranked...

Fashion

Do consumers really favour clothing made 'at home'?

Consumer markets are increasingly global, yet consumers continue to say they favor products made “at home.” Or at least that’s what they say. But when it comes to actual purchase decisions, this sentiment gives way to more important considerations: brand value, price, quality, features, convenience, and performance. Local preferences clearly...