CONVERSE news and archive

European Commission investigates Nike’s tax status in the Netherlands

The European Commission has launched an in-depth investigation into Nike’s tax arrangements in the Netherlands, looking to examine whether the country’s tax administration body, Belastingdienst, has given the sportswear giant an unfair advantage over its competitors. Between 2006 and 2015, Dutch authorities issued five tax rulings, two of which...

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Nike announces Scott Uzzell as president of Converse Inc.

Nike named the next president of its subsidiary, Converse. Scott Uzzell will take the role of president and CEO of Converse Inc, effective January 22. Uzzell comes from the Coca-Cola company, where he most recently helmed the role of President of Venturing and Emerging Brands Group. During his time with Coca-Cola, Uzzell led the development of...

Fashion

Converse signs Kelly Oubre Jr.

Converse, which first came to prominence as basketball shoes all those generations ago, is looking to get back into the basketball game. As part of their efforts, the brand just signed their secret weapon, Washington Wizards NBA player Kelly Oubre Jr. View this post on Instagram “Keep goin' up the ladder , they mad, make 'em madder” | IV | #Shhh...

Fashion

In Pictures: Converse teams up with Bershka for exclusive collection

Bershka, one of the brands owned by Inditex, is launching an exclusive collection of Converse sneakers today. With prices ranging between 75 euro (approximately 86 US dollars) and 85 euro (98 Us dollars), the four sneaker styles are being released alongside Bershka’s Fall 2018 collection. Each shoe has an outfit to match. The first style...

Fashion

New Converse x Dr. Woo collab: sneakers that change color with wear and tear

Converse has partnered up with tattoo artist Dr. Woo once more. In this new collaboration, Dr. Woo was invited to work on a new version of the Converse Chuck 70 which transforms through abrasion and friction. The more “beat up” the shoe gets, the more it reveals an underlying print. That way, the sneakers change colorway over time. “The beauty...

Fashion

In pictures: Converse to launch Hello Kitty collection

Japanese pop icon Hello Kitty has inspired Converse’s new playful capsule collection, to be launched globally on August 16. The character will be featured in three sneaker styles: Chuck Taylor All Star, Chuck 70 and One Star. All items are unisex, and come in sizes for both kids and adults. The line is also set to include apparel and...

Business

Dutch company wins case against Converse and Kesbo over alleged fake sneakers

A Dutch court ruled in favor of Dutch footwear trader Sporttrading Holland in the latest chapter of their nine-year legal battle with Converse and its importer in the Netherlands, Kesbo BV. Converse and Kesbo accused Sporttrading Holland of trading fake Converse All-Stars in Holland, Belgium and Germany and asked for the company’s entire stock...

Fashion |TIMELINE Featured

From the running track to the runway: a brief history of sneakers

Long gone are the times when people would only wear sneakers to practice sports. Now they are the footwear of choice for millions of people around the world. The international sneaker market grew 40 percent between 2004 and 2016, according to Forbes. Nike’s revenue alone reached 35.4 billion US dollars (26.6 billion pounds) last year and the...

Fashion

Converse launches two sneakers in collaboration with Midnight Studios

Converse has invited Shane Gonzales, from fashion label Midnight Studios, to share his take on two iconic Converse models: Chuck 70 and One Star. Gonzales, who launched his brand in 2014 at the age of 19, combines punk and street style elements in his creations, in what he calls “an anti-aesthetic manner”. Both sneakers seem unfinished at first...

Fashion

Miley Cyrus Headlines LGBTQ Converse Collection During Pride Month

Miley Cyrus is the face of Converse’s latest line, which celebrates the LGBTQ community. The collection’s June release coincides with Pride Month. All net proceeds from sales of the products, which were designed by the singer, will go to supporting LGBTQ youth community partners around the world - including Cyrus’ Happy Hippie Foundation, It...

Fashion

Converse X Made team up for an empowering new collection

Converse had teamed with the New York-based, women-led brand MadeMe for an empowering new collection. The summer line, features apparel and footwear designed by women for women. It’s also a celebration of individuality and defying convention. Much of the looks are infused with the spirit of the feminist punk movement of the ‘90s known as Riot...

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Nike's Converse brand CMO Julien Cahn resigns to join Supreme

Nike is witnessing exits of its senior level executives. Following the recent departures from the company, Nike Inc.’s Converse brand saw its chief marketing officer Julien Cahn quit the business to join streetwear label Supreme, reports Bloomberg quoting people familiar with the development. Cahn had joined Converse in 2016 from parent company...