Data news and archive
Interview: what Stitch Fix can teach us about the future of retail
“Data is the new oil and artificial intelligence is the oil drill”. These words, uttered by senior ecommerce strategist Jorij Abraham, closed the last IAF World Fashion Convention, held in the Netherlands in October. They followed a seminar in which all panelists unanimously urged retailers to gather data to understand their customers and offer...
Jan 14, 2019
Shoppers will share personal data in return for rewards
Shoppers are less cautious about sharing personal data, but it comes at a price for retailers: they expect rewards in return. A new global study by market intelligence company Gfk has revealed 27 percent of internet users across 17 countries strongly agree that they are willing to share their personal data in exchange for benefits or rewards...
Jan 31, 2017