Everlane news and archive

Fashion in the news: the best fashion reads this week

Every Friday, FashionUnited selects the most interesting reads about the fashion industry published across US news outlets. Here’s what you may have missed this week: Dolce & Gabbana accused of racism While last week Victoria’s Secret was the one deemed out of touch and out of time, this week it was Dolce & Gabbana’s turn to be accused of being...

RetailFeatured

3 brands ditching discounts and doing their own thing on Black Friday

Joining Black Friday, the American discounting frenzy that is slowly taking over other countries, may seem like a win-win situation. By offering generous discounts, retailers can attract new customers and increase earnings by selling larger quantities than usual, right? Well, not so much. While some retailers earn more during Thanksgiving...

Fashion

US brand Everlane pledges to go plastic-free by 2021

US brand Everlane is taking a step towards a more sustainable future for its label after pledging to remove all virgin plastic from its business by 2021. The label also announced the introduction of a new material - aptly named ‘ReUse’ - made from recycled plastic bottles. ReNew is being launched this month in the form of a 13-piece outerwear...

Fashion Featured

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...

Retail |INTERACTIVE Featured

In Pictures: Everlane opens first permanent retail location in NY

New York City - Known for its elevated basics and sophisticated style, Everlane's first permanent store just landed in New York. The shop, located at 28 Prince Street, opened as a concept shop including innovative design elements as well as interactive experiences. The space opened December 2 as a way to transition into brick-and-mortar as a...

Fashion

Everlane to introduce ethically made, sustainable denim

London - It is no big secret that fashion industry is one of the most polluting industries in the world, with the denim segment highlighted as one of the worst offenders. The production of a single pair of jeans demands up to 10,000 liters of water, as well as dyes, chemicals, and pesticides which pollute the water and environment. Which is why...

Fashion Featured

Everlane let’s customer choose sale price

Minimalist online retailer Everlane, known for its transparency with regards where its products are being made and its associated costs, are doing something a little different for its first ever post-Christmas sale by allowing customers to choose their own price. Everlane has selected a number of products, which it states on its website it has...

People

Everlane names Rebekka Bay as head of product and design

Everlane, the online-only, direct-to-consumer apparel startup, has named former Gap creative director Rebekka Bay as its head of product and design, effective August 4. The San Francisco-based online clothing retailer, known for its quality basics and manufacturing transparency, have snapped up Bay following her exit from Gap earlier this year...