Fabletics news and archive

Fabletics debuts collection with Kelly Rowland

Singer Kelly Rowland is launching her first-ever activewear collection with Fabletics, the activewear brand co-founded by actress Kate Hudson, following up from the brand’s successful collaboration with Demi Lovato. The limited edition Kelly Rowland collection for winter 2019 aims to make “every woman feel bold and powerful” and is inspired by...

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Management

Fabletics strengthens leadership team

Global active-lifestyle brand Fabletics, co-founded by actress Kate Hudson, has announced new additions to its leadership team, to assist it in its plans to enhance its collection, increase its retail footprint and expand globally as part of its strategic growth initiative following its fifth anniversary. Joining Hudson’s Fabletics is former...

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Business|IN DEPTH

Fabletics to push forward with global expansion

Women’s activewear brand, Fabletics, co-founded by actress Kate Hudson, has announced that it is looking to “propel” the brand forward, with global expansion plans, new retail stores, and enhanced collections as it celebrates its fifth anniversary. Founded in 2013 by Hudson along with TechStyle Fashion Group’s Adam Goldenberg and Don Ressler,...

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Fashion

Demi Lovato collaborates with Fabletics

Demi Lovato is starting her 2018 off right. Kate Hudson's Fabletics brand has announced they are collaborating with the pop star for a Demi Lovato for Fabletics capsule collection. This marks Lovato's third collaboration with the brand, which features exclusive new looks and the debut of her first-ever lifestyle accessories, including seven...

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Fashion

CFDA and Fabletics launch campaign for breast cancer

The Council of Fashion Designers of America (CFDA) has teamed up with Fabletics for the Fashion Targets Breast Cancer Campaign (FTBC.) The collaboration returns for a second year featuring Kate Hudson, who co-founded Fabletics in 2013. Hudson will be serving as the FTBC ambassador for the month of October. As part of the partnership, Fabletics...

Fashion

Fabletics expands into footwear

Sportswear brand Fabletics co-founded by Kate Hudson is launching its first-ever footwear collection as it continues to expand the brand into a full lifestyle offering. The debut footwear collection features 11 styles of training shoes, slip-ons, booties, lifestyle sneakers and high tops for women, which incorporate performance benefits such as...

Featured

Fashion

Demi Lovato collaborating with Fabletics again

Fabletics has announced that the Demi Lovato for Fabletics collection is back. Following the success and social impact of her initial limited edition capsule in May, the fall activewear collection will mark the Lovato's second collaboration with the brand. 12 outfits will be offered. The next collection is comprised of a combination of...

Fashion

Fabletics announces first-ever collaboration

Fabletics, the activewear brand co-founded by actress Kate Hudson, has announced its first-ever collaboration with singer Demi Lovato, which will support its ongoing partnership with the United Nations Foundation’s Girl Up campaign. The limited-edition Demi Lovato for Fabletics collection is inspired by “their shared commitment to inclusion,...

Fashion

Fabletics extends size range to include plus sizes

Fabletics, the activewear brand co-founded by actress Kate Hudson, is expanding its size range across its products to include XXS to 3XL as part of its mission to foster an “inclusive community of women who embrace body positivity”. Hudson said: "When I started Fabletics, my goal was (and still is) to empower women and design with every woman in...

Fashion

Fabletics partners with UN Foundation

Fabletics, the sportswear brand founded by Kate Hudson, has announced that it teaming up with the United Nations Foundation's Girl Up campaign on a long-term partnership, which will include exclusive capsule collections. "I dream about a day where women everywhere are able to live their most empowered, most fulfilling lives," said Kate Hudson....

Retail

Fabletics to expand with 12 new stores

Athleisure apparel company Fabletics is planning to expand starting this new year. In 2017, the activewear brand plans to open 12 new retail locations. The e-commerce retailer has continued to move forward with physical locations in the past two years. "Ultimately, the store was designed to enhance our overall brand experience, inviting...

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Management|ANALYSIS

Fabletics seeks growth where Apple, Bonobos, and Amazon found it

Despite raising eyebrows at the beginning, truth is that in the last couple of years, nearly 20 online retailers in the US alone have opened brick & mortar stores. The likes of Apple, Amazon, Bonobos, Birchbox or Casper are just some of these formerly pure online players which are already profiting from boosted market share, stronger...