Facebook news and archive

Chanel is the most loved luxury brand of 2018

After a stellar year and far-reaching marketing initiatives, French luxury house Chanel has been named the ‘Most Loved Luxury Fashion Brand of 2018.' The Paris-based Maison achieved the highest number of reactions to its posts and also saw the highest number of content shares according to the latest ‘Luxury Social Reactions Index (LSRI) 2018...

Fashion

Cambridge Analytica used fashion brands to elect Trump

Political marketing firm Cambridge Analytica supposedly “weaponized fashion brands” to help put President Trump into office. Christopher Wylie announced this surprising news at Business of Fashion’s Voices conference on Thursday. The former director of research for the marketing firm first became a whistleblower earlier this year when he...

Retail

Facebook opens pop-up stores at Macy’s

Facebook is the latest company going from clicks to bricks. The Internet giant responsible for social networks Facebook and Instagram has opened nine pop-up stores inside Macy’s locations across the United States to sell products from 100 small businesses and digital-native brands which are present on their platforms. “Every day, million of...

BusinessFeatured

Consumers suspicious about in-app social media shopping

While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one would expect, according to new research by digital commerce consulting firm Sumo Heavy Industries. The study surveyed 1046 Americans aged 18 or older to explore the...

Retail

Snapchat teams up with Amazon to launch visual search tool

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat users are able to search for products on Amazon by pointing the Snapchat camera at a physical product or bar code. “When the item or bar code is recognized, an Amazon card will appear...

People

Instagram’s founders are leaving the company

Instagram’s founders Kevin Systrom and Mike Krieger are leaving the company eight years after its launch and six years after its acquisition by Facebook. “We’re now ready for our next chapter”, the duo wrote in a statement published on Instagram’s blog. They said they will take some time off to “explore our curiosity and creativity again”, in...

Report

Silicon Valley idealism at odds with China market

Google workers' outrage over the notion of censoring searches to appease Chinese officials highlights the dilemma US tech companies face in accessing the lucrative market. Using technology to make the world better is a well-worn mantra in Silicon Valley, preached so strongly by internet companies such as Google and Facebook that it has become...

BusinessFeatured

Is influencer marketing a bubble just waiting to burst?

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A staggering 78 percent of American and European marketers worked with influencers last year, according to Launchmetrics’ latest report on the state...

Business

As Facebook’s value plummets, why advertisers may go elsewhere

It has been a painful week for Facebook, who’s stock price came crashing down, as shareholders responded to its slowdown in revenue growth, wiping 20 percent off the company’s value. A loss of 125 billion dollars in one day is an astronomical tragedy for any company. But it is not just investors who are deserting the social media giant. Facebook...

Retail

Facebook plans to offer payment feature in its messaging app

Facebook has filed a patent application for a service which would allow users to purchase items and complete payments via its Messenger chat app, according to the website of the United States Patent and Trademark Office. Companies running a Facebook page are already able to engage with consumers via chat, which can be done manually or via a chat...

Report

Online sales rise over 35 percent in the Middle East during Ramadan

A recent study has revealed that online activity rises significantly during the Muslim holiday of Ramadan, exponentially growing the time consumers spend on social media or shopping on e-commerce sites. According to a recent Facebook research, over 86 percent of Facebook users celebrate Ramadan, giving brands an extra 57.6 million hours to...

RetailFeatured

Nike Inc. first apparel company to try Facebook Messenger’s new AR tool

Nike Inc. is among the first companies to try out Facebook Messenger´s new try-and-buy tool. Facebook Inc. has announced, on its newsroom, a new augmented reality (AR) feature for its Messenger app, which is currently used by 1.3 billion people worldwide. The tool allows for users to visualize products before buying them, such as a car in their...