Forever 21 news and archive

Forever 21 apologizes for insensitive Black Panther post

Forever 21 missed a step in its marketing decisions. The fast fashion retailer recently removed a photo from its social media and website after consumer responses indicated that Forever21 chose the wrong race in its model. The photo in question depicted a Caucasian male modeling a knit sweater featuring the words “Wakanda Forever” in its design....

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Forever21 invests in Daily Look

Forever 21 is now part of an 8 million dollar investment deal with Los Angeles-based apparel subscription service DailyLook. Forever 21 is leading the deal, but is also working with venture capital firm Upfront. Upfront was previously part of an earlier round of funding for DailyLook. Forever 21 president Alex Ok will be joining DailyLook's...

Fashion

Forever 21 and Kodak launch collaborative capsule collection

Fast fashion retailer Forever 21 has teamed up with Kodak to launch a capsule collection in honor of the photography company’s heritage. The pieces celebrate the 1990's by featuring Kodak’s many logos throughout the decade. The collection comprises 26 items, including T-shirts, crop tops, jackets and loungewear for women; and T-shirts, polos,...

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Business

Forever 21 debuts AI-powered search tools

Is visual search shopping the future? Forever 21 seems to think so. The company has extended a visual search bar and web site navigation tool to customers. The new search tools were developed by Donde Search, and aims to improve the shopping experience for those customers who use social media for product discovery. “Visual search technology...

Fashion

Disney celebrates Mickey’s 90th anniversary with Vans and Forever 21 collections

Mickey Mouse, one of Disney’s most iconic characters, is turning 90 years old this week. To celebrate the date, Disney has announced two collaborative collections with Vans and Forever 21, set to launch in the upcoming months. Vans invited four artists to create their interpretation of the beloved mouse in sneakers and T-shirts: graphic designer...

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Retail

Want to sell more online? Speed is more important than style

True or false: consumers that love a certain fashion brand will buy items from said brand online, again and again. False, according to a new survey conducted by WGSN. After surveying 15,000 women aged 16 to 39 in the US and UK, the global fashion trend forecaster found out that brand love and purchase frequency online are not correlated. First,...

Retail

Forever 21 to close only Irish store as it struggles in the UK

London - Forever 21 seems to have fallen out of favor as the fast-fashion retailer continues to struggle amidst weakening sales. Forever 21 is set to close its only store in Ireland following poor trading conditions, as it downsizes its UK store estate. The US-retailer will be closing its only store in Dublin, Ireland in addition to its flagship...

Retail

Forever 21 may pull out of Benelux, following Amsterdam flagship store closure

London - US fast-fashion retailer Forever 21 may exit the Benelux market for good, as it set to close its flagship store in Amsterdam, the Netherlands. The flagship store’s general manager Benjamin Colin confirmed the impending store closure via LinkedIn, adding that more than a hundred employees are set to lose their jobs. Forever 21 Amsterdam...

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Retail

Forever 21 takes steps after payment card security risk

Forever 21, Inc. has discovered more information about the payment card security incident that happened a few months ago. After the mishap on November 14 in 2017, Forever 21 made various changes and took several measures on the matters. Since 2015, the retail giant used an encryption technology for its payment processing system. The company...

Retail

Forever 21's Riley Rose continues retail push

Forever 21's beauty concept Riley Rose just opened two retail locations this month. Landing right before the Christmas holiday, Riley Rose opened in New Jersey and Chicago. The New Jersey store is located at the Bridgewater Commons mall, boasting about 5,000 square feet. The new stores bring the beauty concept's total to ten locations. The...

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Another 3 reasons why Asos is so succesful

London - Some may say that fashion retailer Asos is one of a kind. The British e-tailer has managed to steer clear of all the challenges faced by its high street rivals and achieved a 33 percent increase in revenues to 1.9 billion pounds for the year to August 31. Profits before tax grew 145 percent to 80 million pounds, as Asos increased its...

Fashion

Forever 21 x Taco Bell collection hits stores

When Taco Bell decided to get in the fashion business, they came together with fast-fashion retailer Forever 21. To kick off the collaboration, Forever 21 and Taco Bell celebrated in style. The two companies hosted a launch celebration, which featured a runway show modeled by Taco Bell super fans and influencers, live performances from Taco Bell...