G Star Raw news and archive

G-star Raw launches kidswear with Kidiliz group

Dutch denim brand G-Star Raw is launching its first kidswear line with French Kidiliz group that’s set to be unveiled in July 2019. The autumn-winter 2019/20 collection will have clothing for boys and girls aged 3 to 16, and will be distributed in Europe, the Middle East and Africa in department stores, multi-brand stores, Kidiliz stores, online...

Fashion

In pictures: G-Star kicks off Tmall fashion show with Jaden Smith

Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...

News

Down with the plastic soup: fashion brands using recycled plastics

Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth urged fashion companies to do more to tackle plastic pollution, as the fashion industry is "a significant contribution" to the problem. Luckily, some brands are already manufacturing clothing, shoes and apparel from plastic waste....

Fashion Featured

The Best-Selling Jeans from 9 Top Denim Brands

Denim jeans: a beloved item in most wardrobes. However, preferences for the fit, color and finish differ per person, which raises the question: Which is the best-selling denim jean model? FashionUnited asked nine top denim brands. Closed - Pedal Pusher Anyone who thinks that the mailman can’t be a source of inspiration in fashion is wrong. The...

People

Aitor Throup steps down from Executive Creative Director role at G-Star Raw

Aitor Throup has stepped down from his Executive Creative Director role at G-Star Raw to focus on new challenges via his own studio, Aitor Throup Studio. A spokesperson from the Amsterdam-based denim company confirmed his exit to FashionUnited NL. His exit put an end to his nearly five-year-long collaboration with G-Star Raw. Throup has been...

Video

Video: Mette Towley in G-Star Shape

Mette Towley, the dance star in N.E.R.D.'s "Lemon", proves that no woman has to compromise anything. Source: G-Star Raw, YouTube

Video

Video: G-Star RAW and Jaden Smith team up for sustainable collaboration

Jaden Smith talks about teaming up with G-Star RAW for a sustainable collaboration. Source: G-Star RAW, YouTube

Video

Video: The G-Star RAW Suit Collection

The reveal of The G-Star RAW Suit Collection with Pharrell Williams at ComplexCon. Source: G-Star RAW, YouTube

Report

G-Star Raw co-CEO Patrick Kraaijeveld steps down

G-Star Raw’s co-CEO Patrick Kraaijeveld has left the company. Most recently, he shared the CEO’s role along with Rob Schilder. He was associated with the Dutch denim label founded by Jos Van Tilburg in 1989, for the last 25 years. Commenting on the development G-Star Raw's President Jos Van Tilburg said, "To implement the brand strategy with a...

Fashion

G-Star RAW debuts at Alibaba’s Tmall “See Now Buy Now” fashion show

Dutch designer clothing brand G-Star Raw debuted at Alibaba’s Tmall “See Now Buy Now” fashion show, which aired yesterday at 9 am Eastern Time and featured VanNess Wu. The fashion icon, singer-actor-producer and intimate friend of G-Star RAW partnered once again with the brand after attending the launch of the G-Star Elwood X25 II during New...

Fashion

G-Star Raw's Aitor Throup launches women's raw research

G-Star Raw is out to redefine the meaning of Raw by deconstructing denim to its purest form. The third collection of Raw Research was presented this season at Paris Fashion Week, featuring undyed, unwashed and untreated raw denim. For the Paris presentation on June 23, G-Star also celebrated the debut of Raw Research women's collection, and...

Fashion

G-Star Raw launches Research II Capsule Collection at Paris Men's Fashion Week

London - The G-Star Raw innovation lab, led by recently appointed Executive Creative Director Aitor Throup, launched its second research capsule collection this week during Paris Men's Fashion Week. Named Raw Research II, the capsule collection is said to embodied the denim brand's latest efforts to explore the boundaries of denim. It introduces...