GFK news and archive

'Season of uncertainty': UK consumer confidence drops to lowest point of the year

It looks like growing uncertainty about the UK leaving the EU in March continues to affect UK retail. UK consumer confidence dropped to its lowest point of the year in November, falling three points to -13, according to GfK’s long-running Consumer Confidence Index. Commenting on the results in a statement, Joe Staton, Client Strategy Director at...

ManagementFeatured

UK consumer confidence continues to drop in build up to Christmas

UK consumer confidence continues to drop in October as a one point fall in the Consumer Confidence Index leads to a 3-month low of -10, according to a survey by GfK. The index shows that concern over how the economy will fare in the next 12 months is at its highest point since December, as the country prepares to leave the EU. Commenting on the...

RetailFeatured

Shoppers will share personal data in return for rewards

Shoppers are less cautious about sharing personal data, but it comes at a price for retailers: they expect rewards in return. A new global study by market intelligence company Gfk has revealed 27 percent of internet users across 17 countries strongly agree that they are willing to share their personal data in exchange for benefits or rewards...