Influencer Marketing news and archive

Launchmetrics, the leading marketing platform in fashion, luxury and cosmetics

Celebrity endorsements and brand partnerships have been the traditional formats to promote and launch new products for decades; however, technology and social media has revolutionized the way fashion, luxury and cosmetic brands approach marketing. Growing up in a globalized and digital world, today’s consumers are digital savvy and brands are...

Fashion Featured

W Concept uses influencers to introduce Korean designers to western market

The large-scale Korean e-commerce platform WIZWID launched an international marketplace in 2011 to promote independent Korean brands and bring their influence to a global audience. Dubbed W Concept, the digital marketplace has since expanded to markets in the U.S., Canada and China and grown into a multinational e-commerce shop that introduces...

BusinessFeatured

Fashion brands’ answer to the dropping trust in influencer marketing

Influencer marketing is bound to become more transparent. At least that’s what most marketers and consumers believe, according to a survey with 1,173 marketing specialists and 500 adults aged 18-34 in the UK and US. Conducted online by Influencer Intelligence in association with Econsultancy, the survey lays out the state of influencer marketing...

Fashion Featured

Zara and H&M leading the discussions about sustainability, says Launchmetrics study

Although the fast fashion model is considered to be the opposite of sustainable fashion, it turns out fast fashion giants Zara and H&M are the brands driving the conversation about sustainability in the apparel industry, according to a new study by data analytics platform Launchmetrics. Vegan luxury label Stella McCartney came third. While...

News

Zara and H&M leading the discussions about sustainability, says Launchmetrics study

BusinessFeatured

Launchmetrics raise 50m dollars for expanding luxury analytics

Launchmetrics, a data analytics platform for the fashion and beauty industry, announced today it raised 50 million dollars in venture capital as the company prepares to accelerate the international expansion of its service for luxury brands. According to Venture Beat, the latest round was led by Bpifrance, the French state bank, and also...

NewsFeatured

Government launches investigation into influencer marketing

London - The Competition and Markets Authority (CMA) has launched an investigation into concerns that social media influencers are not properly declaring when they have been paid, or otherwise rewarded, to endorse goods or services. As part of its investigation, the CMA has written to a range of celebrities and social media influencers to gather...

BusinessFeatured

Is influencer marketing a bubble just waiting to burst?

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A staggering 78 percent of American and European marketers worked with influencers last year, according to Launchmetrics’ latest report on the state...

Fashion Featured

New AI-powered app allows users to shop items from pictures they take on the street

A new AI-powered app aims to make the life of both retailers and consumers a lot easier. Browzzin, launched this week in London, is a mix of social network, e-commerce and affiliate marketing platform. Users can take pictures of outfits they see on the street or take screenshots from Instagram. Then, the app shows them where to buy each item. If...

Fashion |OPINION Featured

Influencer Posts: Authentic or Deceptive Endorsements?

London - When we see Brazilian supermodel Gisele on a speedboat in a Chanel advertisement, there is no doubt she was hired to do a job. There aren't many consumers who would think a Chanel campaign would not involve paying those who make it or star in it. Even a Tweet from Kim Kardashian, where she praises the daily usefulness of a hair removal...