Kidswear news and archive

Start-Rite Shoes CEO steps down

Start-Rite Shoes Ltd has announced that its CEO, Ian Watson, is leaving the company, effective from 31st January. Watson, who joined the British children's footwear brand in 2016, was the first non-family member to run the company, and led a fundamental overhaul of the business. Commenting on the announcement in a statement, Watson said: “It’s...

Fashion

Superdry expands into kidswear

Struggling UK brand Superdry is set to enter the kidswear market from Autumn/Winter 2019, with a collection of clothing and accessories for six to 12-year-olds. The collection will include 200 different items for boys and girls, including T-shirts, jackets, sweats, polos, leggings and joggers. “We believe there is a huge opportunity for us...

Fashion

G-star Raw launches kidswear with Kidiliz group

Dutch denim brand G-Star Raw is launching its first kidswear line with French Kidiliz group that’s set to be unveiled in July 2019. The autumn-winter 2019/20 collection will have clothing for boys and girls aged 3 to 16, and will be distributed in Europe, the Middle East and Africa in department stores, multi-brand stores, Kidiliz stores, online...

Retail

Childrenswear brand Tea Collection opens first company-owned store

Travel inspired kidswear brand Tea Collection has opened its first physical store at Santana Row in San Jose, California. Until now, the brand’s products were sold via its e-commerce and selected retailers. The retail space will be open seven days a week during regular mall operating hours. “Opening a Tea Collection shop is a natural evolution...

News |INTERVIEW Featured

Kidswear platform Mini Mode goes big for its September edition

Following its successful inaugural edition in February, kidswear show Mini Mode is returning to its dateline alongside London Fashion Week, taking place on 15 September at LSO St. Luke’s, Old Street in London. The platform showcases an eclectic mix of domestic and international childrenswear and accessory designers in a catwalk format, providing...

BusinessFeatured

True acquires majority stake in kidswear brand Frugi

Private equity house True has acquired a majority stake in organic baby and kids clothing brand Frugi, and announces new chief executive to support the brand’s “ongoing scalable growth”. In a press statement, True stated that it would work with the existing management team to support Frugi’s expansion plans, while adding that Hugo Adams, former...

Retail

Stitch Fix ventures into kidswear

Stitch Fix, the online service which sends clients boxes with clothing items handpicked by a personal stylist, allowing them to choose which items to keep and which ones to send back, has been extended to include kidswear. Launched today, Stitch Fix Kids features clothing and accessories from over 50 brands in sizes 2T to 14, with average prices...

Fashion

Net-a-Porter enters kidswear category with Gucci pop-up store

Net-a-Porter is venturing into kidswear. The luxury e-tailer has announced a pop-up kidswear store in partnership with Gucci, set to launch on July 16 and operate for six weeks. The store will feature items for boys and girls aged 0-12, as well as some unisex options. ”The kidswear pop-up on Net-a-Porter is such an exciting moment for us. It’s...