Kings of Indigo news and archive

Kings of Indigo buys shares back from Varova

Europe’s leading sustainable denim brand, Kings of Indigo, is set to become independent once more. Founder and owner of the Amsterdam-based brand, Tony Tonnaer confirmed to FashionUnited that the denim brand has purchased back its shares from its former major shareholder Varova Fashion Group. “We are extremely grateful for Varova’s considerable...

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Retail |INTERACTIVE Featured

Denim Capital Amsterdam: This is where all the big brands are

When Adriano Goldschmied, co-founder of leading Italian denim label Diesel, better known as the 'Godfather of Denim', was asked to explain the special bond that exists between the Netherlands and denim, his answer was clear and concise: ”The Dutch have jeans in their blood. Denim fits with their mindset.” Amsterdam has the reputation of being...

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Fashion |INTERACTIVE MAP Featured

The travel route of your Kings of Indigo jeans

Kings of Indigo is one of the few denim brands in the industry which can proudly say that it is sustainably driven. Currently ranked by Rank a Brand as the most sustainable denim brand in Europe, Kings of Indigo aims to bring together the roots of American denim and the minimalistic simplicity of Japanese jeans to create stylish, sustainable...

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News |INTERACTIVE MAP

The travel route of your Kings of Indigo jeans

Kings of Indigo is one of the few denim brands in the industry which can proudly say that it is sustainably driven. Currently ranked by Rank a Brand as the most sustainable denim brand in Europe, Kings of Indigo aims to bring together the roots of American denim and the minimalistic simplicity of Japanese jeans to create stylish, sustainable...

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Fashion Featured

How to solve the denim's industry problem with fit

London - Times are tough for fashion retailers, but even tougher for denim retailers as the denim market remains under pressure. Global denim sales are still on the rise, thanks to an increasing middle class in countries such as China - however a recent study from Euromonitor has revealed a slump in sales in the industry's core markets, Western...

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Report

Kings of Indigo appoints new sales manager

Sustainable denim brand Kings of Indigo has appointed a new international sales manager, Jasper Knoop, to help the brand to the next level. He officially joined the team at Kings of Indigo on June 1, 2016 from Vans Benelux, part of VF Corporation, where he was most recently in charge of overseeing four partnership stores and was key account...

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Retail |INTERVIEW Featured

Kings Of Indigo - Not your next G-Star denim label

London - "More is not always better. It creates inflexibility, less passion and places more focus on the numbers," said Tony Tonnaer, the founder of sustainable denim brand Kings Of Indigo during an interview at the brand's head office in Amsterdam, the Netherlands. "Of course, I do not want Kings Of Indigo to be a niche brand and we want to...

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