Levis news and archive

Levi's takes a controversial stance to end gun violence

Levi Strauss & Co. has become the latest American fashion brand to take a political stance. The denim brand’s cause of choice is gun violence, and CEO Chip Bergh has made views clear. "You may wonder why a company that doesn't manufacture or sell guns is wading into this issue," he wrote in a Fortune op-ed, "but for us, it's simple. Americans...

Fashion

Levi’s Skateboarding and Poetic Collective team for skater scene line

A new fall collection from Levi’s Skateboarding and Poetic Collective has been unveiled and while it draws inspiration from the urban skater scene, the pieces are less about flash and more about practicality. The basic line, features jackets, hoodies, denim jeans and t-shirts. It also includes a remodeled pair of Levis 501 jeans with extra...

Fashion

Levi Teams with Harley Viera Newton and Liana for Summer Shop in NY

Levi has joined forces with Harley Viera Newton and Liana for a temporary Summer Shop in New York. The store, located at 232 Elizabeth Street, will showcase essential summer wardrobe pieces - including summer dresses, cut off shorts and colorful t-shirts. Among Levi’s pieces on display are the Made & Crafted splice flare, the classic 501 shorts...

Fashion

Levi's puts on fashion event during Coachella festival

As the new mecca for festival fashion, Coachella has become an "it" spot for many fashion moguls, bloggers, and influencers. With this newfound information, iconic brands such as Levi's are taking advantage of the emerging trend. Levi's recently hosted an event at the Colony Palms Hotel in Palm Springs in order to bring out A-list celebrities...

BusinessFeatured

Levi Strauss & Co announces new denim finishing innovation technique

Levi Strauss & Co. just announced a new platform for their iconic jeans. Using advanced technology, the company just launched Project F.L.X. (future-led executive) as a new operating model for denim finishing. The new innovation digitizes the design and development of denim finishing, reinventing a new way to produce jeans. Project F.L.X. also...

Fashion Featured

Ovadia & Sons partners with Levi's for vintage 'Jay-Z-inspired' trucker jackets

Menswear brand Ovadia & Sons recently just teamed with Levi's for a new collection. The two came together to introduce a fresh line of trucker jackets. The trucker jackets will be made of denim and have a Sherpa fabric lining. With Levi's iconic reputation in denim, it's likely Ovadia & Sons tapped the brand to create a memorable, high-quality...

Fashion |VIDEO Featured

'The Leaders in Khaki': Dockers goes back to its roots for new campaign

Amsterdam - The Dockers brand launched its first pair of khaki pants back in 1986 in San Francisco, looking to disrupt the strict formal business dress code held by corporate offices. The menswear brand, owned by Levi Strauss & Co, sought to offer men an alternative way of dressing by offering them something more comfortable than the suit they...

Fashion Featured

'Smart' denim promises touchscreen tech clothes

A young man in a white t-shirt pulls on a dark blue denim trucker jacket, tucks his smartphone in an inside pocket and puts in-ear headphones in his right ear. He mounts a fixed-gear bike with flat, slightly curved wide handlebars. Riding through the streets of San Francisco, he occasionally taps or swipes his right hand over the left cuff of...

Fashion

Levi's launches online 360° virtual tour experience

Levi’s recently just opened up a new online experience for customers to have a better insight on their denim manufacturing. Launching the Eureka Innovation Lab 360° Experience, the classic denim brand allows for consumers to have a virtual tour of their San Francisco lab. Originally established four years ago, the lab serves as a design and...

Fashion Featured

Levi's gives a sneak peak behind-the-scenes with innovation denim lab

Iconic denim brand Levi’s just officially launched a new online experience. Bringing the Eureka Innovation Lab 360° Experience to life, the virtual experience allows customers to see how their denim is actually being made. The lab serves as a small factory that lets consumers see how Levi’s denim is manufactured including sewing applications,...

Fashion

Levi Strauss & Co. makes bid for Einstein jacket

Levi Strauss & Co. recently just acquired a piece of history. The blue jean retail giant just bought Albert Einstein's iconic leather brown jacket at an auction house. The acquisition for the legendary ‘Cossack’ jacket was for 146,744 dollars. Levi’s made the winning bid for the jacket at Christie’s in London. The jacket, fittingly, was...

Fashion Featured

Levi's acquires iconic Einstein leather jacket

Although Levi Strauss & Co. is commonly known for its creation of American blue jean, the company’s history spans further than that. Additionally, Levi’s was responsible for an iconic staple in one of the world’s greatest geniuses: Albert Einstein. Although Einstein was known more for his academia instead of fashion, he was known for wearing a...