Longchamp news and archive

Longchamp to invest in China

Sales growth has been slugglish for Parisian handbag maker Longchamp, but they have a plan in mind to turn that around. The company is setting their sights on China and the U.S. to boost sales, with a focus set on celebrity endorsements and online platforms. Longchamp, one of the last remaining independent handbag makers in France, is best known...

Fashion Featured

Longchamp makes New York debut to celebrate 70 years

Longchamp decamped across the Atlantic on Saturday to make their New York Fashion Week debut and celebrate their 70th anniversary by looking to the future, fronted by new brand ambassador Kendall Jenner. Guests were invited to the World Trade Center, where the Manhattan skyline provided a dazzling backdrop to a collection summed up as 1970s...

Business |INTERVIEW Featured

Marchon Eyewear: exceeding objectives and expanding licences

Recent months have been busy for United States-based manufacturer and distributor of eyewear and sunglasses, Marchon Eyewear as it renewed several licences and expanded its portfolio by signing a licensing agreement with both DKNY and Donna Karan New York. According to Nicola Zotta, President and Chief Executive Officer of Marchon has exceeded...

Retail

Longchamp to open boutique in New York

Parisian brand Longchamp is planting more roots on the East Coast. The label is set to open a new brick-and-mortar bowing on Fifth Avenue in New York. The new store will boast 4,000 square feet and will have both an upper and lower level. According to The Cut, Longchamp hired on French Artist Remed in order to vamp up the store aesthetically....

Fashion

Longchamp collaborates with Vahram Muratyan

US based graphic designer, Vahram Muratyan, known for his bold prints, has joined forces with Longchamp to reimagine their signature Le Pliage bag. Inspired by the Japanese art of Origami, as well as the translation of pliage to ‘folding’, Muratyan designed an exclusive font for Longchamp. Disguised within the bag’s origami white print, text...

Apparel

Longchamp sees demand grow for leather goods

Longchamp, the French leather goods company, posted a 16 percent increase in revenues last year to 454 million euro. The company, which also has a capsule collection with Kate Moss, said its results were due to a number of boutique and shop-in-shop openings, key product launches and a constant flow of Asian tourists, particularly in Europe....

Apparel

Mary Katrantzou for Longchamp

British based designer du jour, Mary Katrantzou, has taken her signature print aesthetic to new beginnings, designing a range with luxury accessory company, Longchamp. Based on an East-meets-West theme, the capsule collection will land at French store Colette during Couture Fashion Week later this month. "I met with Sophie Delafontaine,...

Trends

Pills pillage by Jeremy Scott

US fashion designer Jeremy Scott teamed up with Longchamp Paris. Inspired by pop culture, Scott covered the cotton and leather Longchamp bag with a poppy multi-colour print. Since 2006, Scott has been collaborating with Longchamp. Jean Cassegrain set up the French company in 1948, which is still family owned. The brand it sold at 220 exclusive...