Mobile news and archive

Ansible Launches World's Most 'Mobile Ready Brands' Index

London - A new benchmark to measure a brand's mobile performance has been captured by mobile marketing and technology agency Ansible. The Australian company in association with YouGov, IPG Media Brands and Powered by Google launched an inaugural index called the MDEX, ranking the world's most 'mobile ready' brands. The measurements are based on...

Featured

Retail

Shoppers use smartphones in-store, but avoid retailer's own apps

Shoppers actively use their smartphones in-store, but new research shows they avoid retailers' own in-store apps. According to InMarket, the world's largest beacon proximity and location intelligence company, the behaviour they tracked shows users avoid retailer apps and spend their ‘mobile moments’ comparing prices or asking friends and family...

Featured

Retail|STUDY

Google: Tapping into shopping micro-moments

Most consumers will agree that when it comes to shopping, the tiniest moments and emotions can have the biggest effect. From impulse buying, to pre-thought out shopping trips, the smartphone has rapidly become shoppers main assistant and go to shopping partner. 65 percent of consumers who buy apparel via their smartphone will consult search...

Member

Report

Smartphone sales increase 101 percent in March

Online smartphone sales increased a whopping 101 percent year-on-year in March, far surpassing that of tablets, according to the latest IMRG Capgemini eRetail Sales Index. Transactions carried out on tablets increased a mere 6 percent year-on-year last month compared to smartphone sales. During the first three months of the year, smartphone...

Member

Business

Yahoo opens door to deal, unveils big job cuts

Yahoo on Tuesday said it is cutting 15 percent of its workforce and narrowing its focus as it explores "strategic alternatives" for the future of the faded Internet star. The announcement, coming with the release of a big quarterly loss, offered the first sign that Yahoo may be open to a sale or merger after years of struggling to regain its...

Fashion

Traditional Webs satisfy shoppers, mobile apps don't

Not even a click away but at your hand reach. Retail therapy is likely to be closer than ever, as an increasing number of visitors to UK retailer websites are accessing these sites using their mobile phones: 32% of purchases are made by mobile phone. “Any retailer not actively working to develop, measure, and refine its mobile experience is...