mobile shopping news and archive

Learning from China's approach to mobile shopping

London - Most Westerners may prefer the comfort of their laptops and computers when it comes to online shopping, but in China, e-commerce via mobile devices has far surpassed the possibilities in Europe and North America. Consider that nearly half of China’s e-commerce purchases are already executed via smartphone, totalling 505.7 billion...

Management

International mobile searches for UK apparel up 41 percent

Mobile shopping is on the rise - not only within the UK but overseas as well, as the number of international shopping searching for UK fashion brands via their smartphone grew 41 percent year-on-year from October through to December 2015. Christmas jumpers, halloween costumes, wedding dresses, engagement rings and dresses in general where the...

Fashion

House of Fraser launches re-designed app

London - With more and more consumers turning to mobile to shop at their favourite stores, retailers are ramping up their app game to ensure they offer the complete seamless omni-channel experience. To make sure they remain ahead of the pack, premium department store House of Fraser has re-launched its transactional iPhone app, with an updated...

Retail

Sunday the most popular day for mobile shopping

Sunday is apparently the most popular day for shopping online via a mobile device, according to new research from Opera, which sourced its data from its 270 million users. Whereas desktop traffic to e-commerce sites still tends to peak on Mondays and remains stronger during weekdays than on weekends, the new research has revealed that mobile...

Apparel

Asos launches US shopping app

Asos, UK's largest fashion retailer, has launched its US shopping application, which offers over 850 labels as well as Asos home brand for the iPhone, iPad and Android devices. "Mobile traffic has become an increasingly important channel, so the development of a shopping app was a major priority for us this year," commented Matt Hiscock, senior...

Apparel

Asos mobile shopping via Facebook

For those who can’t be torn away from alerts, chat or photo uploading on their Facebook homepage, Asos has now opened up e-tail to a whole new group of consumers by opening an e-tailing outpost inside facebook. The first European fashion retailer to do so, where competitors like Gap and Zara only use facebook as a ‘listening and communicative...