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French label Ba&sh allows customers to borrow clothes for free in New York store

French label Ba&sh is allowing customers at its Soho store in New York to borrow clothes for free, as long as they return them after the weekend. The innovative concept hopes to act as a “dream closet” for customers who want clothes for a special event, but not necessarily afterwards. The time frame in which customers will be able to borrow...

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Fashion |Q&A Featured

HUND HUND: Paving the way for 'radical' transparency in the fashion industry

When it comes to transparency and sustainability in the fashion industry, German fashion brand HUND HUND is among the frontrunners leading the way for positive change. Founded online by Rohan Michael Hoole and Isabel Kücke in 2016, HUND HUND is dedicated to offering consumers stylish, timeless and durable fashion for the ultimate “minimal...

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