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Why Ramadan is big business for fashion retailers

Visitors to the Middle East during Ramadan will be told many retailers and businesses will have abbreviated opening hours during the Holy month. Yet for all the peace and quiet during the day, the evenings can be a goldmine for fashion brands. For those unfamiliar, Ramadan is the ninth month of the Islamic calendar, when, according to Islamic...

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Online sales rise over 35 percent in the Middle East during Ramadan

A recent study has revealed that online activity rises significantly during the Muslim holiday of Ramadan, exponentially growing the time consumers spend on social media or shopping on e-commerce sites. According to a recent Facebook research, over 86 percent of Facebook users celebrate Ramadan, giving brands an extra 57.6 million hours to...

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