Reformation news and archive

Reformation to launch pop-up in Holland via Fashion for Good

Reformation, the eco-friendly fashion label from Los Angeles with over 1 million followers on Instagram, has taken one step further in its plans to go global. Its products will be offered for Dutch consumers for the very first time at a pop-up store inside Fashion for Good’s Museum for Sustainable Fashion in Amsterdam. Over the next four weeks,...

Fashion

In Pictures: Reformation unveils holiday collection

One of the fashion world’s budding brand’s is unveiling its diverse holiday collection. Reformation, known for its versatile items, has released a festive new line of classic feminine looks. In a campaign headlined by the musical twins of Say Lou Lou, Elektra and Miranda Kilbey, the brand shows off the new pieces, seemingly designed with holiday...

Fashion

Reformation expands offerings with new lingerie line

The Los Angeles based retailer Reformation is now offering including lingerie among its offerings. The sustainable brand currently offers a wide range of items - including sportswear, baby clothes, children’s pieces and swimwear. Now intimates will be available through the fashion house. Monday marked the launch of Reformation’s first lingerie...

Fashion

Reformation x Ali Tate Cutler

Sustainable clothing label Reformation has launched a new collection with model Ali Tate Cutler that extends to plus-size, meaning that the brand is offering clothing in US sizes 0-22 for the first time. “Last year we started receiving a lot of comments on social media and requests from customers for more inclusive sizing,” explains Reformation...

Report

Reformation raises 25 million USD in Series B funding round

London - Reformation has raised 25 million USD (18.6 million pounds) in a Series B funding round led by investors Stripes Group and 14W together with Imaginary Ventures, the venture capital firm established by Dame Natalie Massenet, founder of Net-a-Porter, and Nick Brown. The LA-based sustainable fashion label aims to use the funds raised to...

Retail

Reformation opens new tech-focused store on the East Coast

Sustainable clothing label Reformation just opened its third store in New York City. The stylish Los Angeles company dubbed this location as its first tech-savvy store. In total, this store marks Reformation's eighth retail location. The store is "tech-enabled," as reported by WWD, meaning that it will feature touch screens that will let...

Fashion |EXCLUSIVE INTERVIEW Featured

How Reformation aims to bring sustainable fashion to everyone

Amsterdam - As the majority of the fashion industry continues to struggle making sustainable fashion sexy one small label from Los Angeles stands out from the crowd. Reformation has gained somewhat of a cult following since the launch of its first pop-up store back in 2009 when its founder Yael Aflalo first began selling upcycled vintage...

Fashion Featured

Reformation launches sustainable denim sister label Reformation Jeans

London - Cult label Reformation is set to conquer even more of the fashion market with the launch of its new sustainable denim line, Reformation Jeans. The new sister label builds on Reformation debut denim range, which launched earlier this year and focuses on core denim items, tops and dresses which are both sustainable as well as affordable....

Retail

Reformation goes vintage on Melrose Avenue with new concept store

Known for excellence in sustainability and contemporary clothing, Reformation is now adding an element of vintage to their brand. With a new store concept in Los Angeles, the online brand know has a retro-inspired boutique. The storefront is dedicated to Reformation vintage clothing rather than the brand's normal collection of sophisticated and...

Fashion

Reformation offers LA factory tours to the public

Sustainable fashion line Reformation just announced that it will be having factory tours for its Los Angeles location. Showcasing its transparency in this industry, the brand just started holding tours starting this past Saturday, April 22. The tours will serve as a way to show customers the behind-the-scenes of the sustainable part of...

Retail

In Pictures: Reformation’s San Francisco tech store

San Francisco - The sustainable contemporary brand recently announced plans to open a new concept store in the Bay Area. The store, which opened on Tuesday, February 21, is settled on Valencia Street in San Francisco. The new concept is built around the Reformation customer, providing more technologically driven aspects to provide a better...

Retail

Reformation goes tech in San Francisco

Reformation is revamping its stores with a new wave of digital. The sustainable contemporary brand is opening a new store in San Francisco that will be heavily tech-influenced. The new space will open in San Francisco’s Mission District at 3,500 square feet. Instead of going the traditional route of having a mannequin window and visuals, the...