See Now Buy Now news and archive

Victoria's Secret tests out 'See Now, Buy Now' following Shanghai show

London - Victoria's Secret 2017 Shanghai Fashion show may have been surrounded by a number of controversies (such as Gigi Hadid and Katy Perry reportedly being denied Chinese visas and missing the show) but that did little to harm the show's overall appeal. Millions of people tuned in to watch the annual fashion show on Wednesday, which featured...

Fashion

G-Star RAW debuts at Alibaba’s Tmall “See Now Buy Now” fashion show

Dutch designer clothing brand G-Star Raw debuted at Alibaba’s Tmall “See Now Buy Now” fashion show, which aired yesterday at 9 am Eastern Time and featured VanNess Wu. The fashion icon, singer-actor-producer and intimate friend of G-Star RAW partnered once again with the brand after attending the launch of the G-Star Elwood X25 II during New...

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Ralph Lauren races out of Manhattan into fall fashion at NYFW

American fashion royalty Ralph Lauren raced into fall 2017 by inviting Diane Keaton, Jessica Chastain and Katie Holmes to his garage to watch a stunning runway show inspired by his passion for rare automobiles. The 77-year-old designer, who will next year celebrate the 50th anniversary of his iconic fashion house, transported fellow designers,...

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In Pictures: Bjorn Borg’s exclusive See Now Buy Now collection

Bjorn Borg, the Swedish apparel brand showcased their new ‘Signature Collection’ at the Royal Tennis Hall during Stockholm Fashion Week yesterday. Making a move into ‘See Now, Buy Now’, the brand offered audiences the opportunity to purchase the pieces straight from the catwalk. Signature Collection Elaborating on the brand’s heritage, the...

Fashion

Tom Ford done with see-now-buy-now?

New York - As one of the first major luxury designers to champion the see-now-buy-now movement for Fashion Week, Tom Ford made a surprise announcement that he will be showing his spring 2018 collection this fall going back to the traditional season ahead model. The news of this comes right after the designer presented his see-now-buy-now show...

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What do fast-fashion retailers gain from embracing 'See Now, Buy Now'?

London - Last night saw Swedish fast-fashion giant H&M host its debut co-ed and 'See Now, Buy Now' show for its Studio S/S 2017 collection during Paris Fashion Week. H&M transformed the Tennis Club de Paris into a "warm inviting space" for its show, which saw the likes of Alexa Chung, Nicki Minaj and Lucky Blue Smith grace its front row....

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Reinventing Retail with London Fashion Week

As we approach 2017’s first London Fashion Week on February 17, speculation surrounds the future of the runway, especially after September’s shows were lauded for their experimentation and reinvention. The ‘runway to retail’ initiative, debuted by Burberry during September 2016 at London Fashion Week, revaluated the traditional catwalk concept....

Retail

H&M to debut 'See Now, Buy Now' collection during Paris Fashion Week

Fast fashion is getting even faster. H&M is to debut its first ever shoppable catwalk presentation during Paris ready-to-wear as it joins the 'See Now, Buy Now' roster of brands. While H&M and other high street brands have a shorter lead time to fill their shop floor with trend-led items, the Swedish-owned company will make its collection...

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The 7 fashion buzzwords of 2016

London - The end of the year is in sight, with Christmas and Boxing Days just days away. 2016 has proven to be quiet the unexpected year in fashion, which is reason enough to look back and reflect upon the most discussed topics of the year. This year has been a year of many changes, especially in terms of catwalk shows, new calendar concepts, ‘...

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Tommy Hilfiger will not have a New York spring fashion show; switches to Los Angeles

Los Angeles - Tommy Hilfiger is officially on the see-now-buy-now consumer trend. His fashion show debuting his womenswear line for Spring 2017 was just announced to be held in Los Angeles this upcoming February. The show will debut on February 8 and will be the brand’s solo show. As reported by WWD, the brand will not be hosting a New York...

RetailFeatured

Fashion week: London and New York embrace see now buy now; Milan and Paris cautious

London - At New York fashion week in September, Tommy Hilfiger's 'see now buy now' collection in collaboration with model Gigi Hadid dominated the week's headlines with its well-organised parade and immediate availability in-store. In London, it was Burberry who set the tone, making its entire catwalk collection available for purchase in real...

Retail

Tamara Mellon returns with direct-to-consumer business model

London - Tamara Mellon is said to have already had her mind set on launching a direct to consumer business model back in 2013. Now, three years and one Chapter 11 bankruptcy later, the footwear designer is back with a her new vision and brand - one which isn't that far off from the 'See Now, Buy Now,' model currently being taken on by designers...