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Management

Shandong Ruyi to create a stable of “affordable luxury” brands to compete against LVMH

China's apparel group Shandong Ruyi is determined to present fierce competition to the world’s largest luxury goods group, LVMH. The Chinese fashion conglomerate’s strategy is targeting more global deals involving "affordable luxury" brands, aimed to establish the first high-end Chinese fashion empire. Shandong Ruyi’s CEO, Qiu Yafu, told Reuters...

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