Snapchat news and archive

Shop & Cop: Snapchat launches dedicated shopping channel ahead of Black Friday

Where do you go for the best deals and discounts? Snapchat wants to be that place. The social app has launched a dedicated shopping channel where users can find exclusive drops and offers. The timing couldn’t be better: right ahead of Black Friday. Named Shop & Cop, the feature is only available for US users for now. Displayed in the app’s...

BusinessFeatured

Consumers suspicious about in-app social media shopping

While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one would expect, according to new research by digital commerce consulting firm Sumo Heavy Industries. The study surveyed 1046 Americans aged 18 or older to explore the...

Retail

Snapchat teams up with Amazon to launch visual search tool

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat users are able to search for products on Amazon by pointing the Snapchat camera at a physical product or bar code. “When the item or bar code is recognized, an Amazon card will appear...

Fashion Featured

Snapchat faces further brand backlash as 3 million users abandon platform

The number one rule of digital marketing for brands is to engage with audiences in the social channels where they are active. It would appear that Snapchat is in more than a little trouble, with the photo and video sharing platform losing 3 million active daily users in the past quarter and brands following suit. The company has been under...

Fashion Featured

Snapchat's rare spectacles launch in Venice Beach storefront

Los Angeles - Ever since Snapchat came out with specialty spectacles, the pair of glasses in question have been highly coveted by social media users. After months of teasing the glasses, the company quietly just opened its own retail front in Venice which the retail spectacles are now offered until they sell out. The spectacles were first...

Report

Snap prices IPO to give 24 billion dollars valuation

Snapchat parent Snap Inc. priced its share offering Wednesday to give the popular social network a market value of some 24 billion dollars. Snap said in a statement its initial public offering (IPO) share price was set at 17 dollars, above the expected range of 14 to 16 dollars, amid high investor demand. That will give the California startup...

Business

New Snapchat 'Groups' allow chats with up to 16 users

Snapchat rolled out a feature Tuesday for group chats with up to 16 people as the fast-growing social network sought to broaden its services ahead of an expected share offering. "The holidays are a great time to hang out with friends and spend time with family -- it's always better together! We couldn't think of a better time to announce Groups,...

Fashion

Model Dani Mathers pleads not guilty in body-shaming case

A Playboy model pleaded not guilty on Monday to a charge of invasion of privacy over a picture she secretly took and posted on social media of a nude 70-year-old woman at a gym. Dani Mathers, who was the magazine's 2015 Playmate of the Year, faces up to six months in jail and up to a 1,000 US dollar fine over the picture that she posted on...

Report

Snapchat parent begins IPO process

Snapchat parent firm Snap Inc. has filed confidentially for a public share offering valuing the disappearing messaging platform at more than 20 billion US dollars, The Wall Street Journal reported Tuesday. The initial public offering (IPO) would be among the biggest in the tech sector in recent years and shine a light on the fast-growing...

Report

Snapchat eyes 2017 share offering

Snapchat's parent company Snap Inc. is readying a 2017 share offering, which would bring to Wall Street one of the most prominent of the venture-backed tech "unicorns," the Wall Street Journal reported Thursday. The company which makes the popular disappearing message application and which has been expanding its media partnerships, could have...

Fashion Featured

Advertisers to embrace Snapchat, says report

London - Anyone doubting the power of Snapchat will be in for a surprise. The multimedia mobile application is expected to reach one billion dollars in advertising revenue by next year, and doubled by 2018, according to digital research company eMarketer. Analyst Cathy Boyle said in a research note that advertisers are attracted to Snapchat’s “...

Fashion

Snapchat to launch video-sharing sunglasses

London - Snap Inc, the newly renamed parent company of social messaging app Snapchat, is to launch sunglasses with integrated video cameras to make it easier for users to create memories to upload via the app. The sunglasses, dubbed Spectacles, will feature one of the smallest wireless video cameras in the world, and will be capable of taking a...