SuperDry news and archive

Brigitte Danielmeyer joins C&A as buying manager from Superdry

German fashion executive Brigitte Danielmeyer has joined Dutch clothing retailer C&A after two job changes last year. Danielmeyer joined as Director C&A Buying Ladies Division, the company said in a statement on Tuesday. In October, Danielmeyer joined British clothing brand Superdry plc as its new chief product officer. In February, she left her...

Report

Superdry chief product officer Brigitte Danielmeyer steps down

Superdry has announced that its chief product officer, Brigitte Danielmeyer, has decided to leave her role at the company for “personal reasons” following a period of compassionate leave before Christmas. Danielmeyer was appointed to the newly created role of chief product officer at Superdry in November, having worked previously as global head...

Fashion

Superdry expands into kidswear

Struggling UK brand Superdry is set to enter the kidswear market from Autumn/Winter 2019, with a collection of clothing and accessories for six to 12-year-olds. The collection will include 200 different items for boys and girls, including T-shirts, jackets, sweats, polos, leggings and joggers. “We believe there is a huge opportunity for us...

Featured

Management

Superdry: H1 profits plunge, warm weather continues to hit sales

For the first half period to October 27, Superdry Plc said, Global Brand revenue (excluding China) grew by 6.4 percent and group revenue growth was 3.1 percent, reflecting continued growth in ecommerce and wholesale channels, which offset a decline in retail store performance. This, together with increased foreign exchange costs, contributed to...

People

Superdry co-founder attacks company’s new management once again

Julian Dunkerton, the co-founder of Superdry who stepped down from the company in March, has taken yet another swipe at its new management. Two months after calling the label’s new direction “disastrous” during an interview, Dunkerton criticized its business model once more, this time in a stockbroker note to Liberum analyst Wayne Brown, who...

Report

Superdry posts 6.4 percent sales rise in challenging first half

In its trading update for the 26-week period, Superdry Plc said first half Global Brand revenue increased 6.4 percent to 831.8 million pounds against a challenging backdrop, while ecommerce channel revenue grew by 6.9 percent, underpinned by company-owned ecommerce site revenue growth of 14 percent. The company said, as previously announced...

Featured

Management|ANALYSIS

Superdry’s shares have lost over 60 percent of value since January

New York -Superdry (LSE: SDRY) shares have been on a trading rollercoaster since the beginning of the year. Since January, the stock has lost over 60 percent of its value. Last week, the fashion retailer acknowledged its struggles to remain relevant in the high street, blaming its loss of lacklustre on the hot weather mainly, but also a bad...

People

Superdry co-founder Julian Dunkerton says company is “on a completely wrong path”

“I left a brilliant business and it’s taken a wrong direction”, said Superdry’s co-founder, Julian Dunkerton, who stepped down from the company in March, in an interview to UK newspaper The Sunday Times. “I can’t sit back and watch 30 years of my life be gently eroded”, added the businessman, signaling a possible return to the label best known...

Fashion

Superdry shares drop after this summer's heatwave

The heatwave experienced by parts of the United States and Europe this past summer had a wider reaching impact than previously estimated. Superdry PLC has reported to The Wall Street Journal that the hotter summer hit sales of its jackets and sweat apparel. While the total loss is estimated at 13.15 million dollars, Superdry has shared that it...

Report

Superdry issues profit warning as heatwave impacts sales

Against a backdrop of widely reported weaker consumer confidence across its key markets, Superdry said in a statement that effect of the weather conditions experienced in the first half of the financial year, when combined with challenges facing some of Superdry's trading partners, is expected to adversely impact profits for FY19 by around 10...

Report

Venture capital firm increases stake in Superdry PLC

New York.- Blackrock’s stake in Superdry PLC now stands at 5.03 percent. The investment firm’s previous holding in the company remains undisclosed, reports Alliance News. A recent analysis by ‘Simply Wall Street’ on the fashion brand’s financial appeal reveals that since Superdry doesn’t have any debt on its balance sheet, neither does have any...

Report

Superdry founder joins push for Second Brexit vote

The co-founder of British clothing brand Superdry announced Sunday he is financially backing a push for a second referendum on Brexit, claiming it is not too late to avert "disaster". British fashion tycoon Julian Dunkerton is pumping 1 million pounds (1.3 million US dollars, 1.1 million euros) into the push for a fresh vote on Britain leaving...