SUPREME news and archive

Samsung under fire over collaboration with “counterfeit” Supreme

Samsung is receiving Backlash following the announcement of a collaboration with Supreme during a conference in China. It turns out that the South Korean tech giant is not working with the cult streetwear label from New York but rather with an Italian company that uses a loophole in local law to sell products bearing a strong resemblance to...

Retail |IN DEPTH Featured

The business of hype: why so many fashion brands are now doing “product drops”

16 seconds. That’s how long it took for Rimowa’s suitcase collection in collaboration with streetwear brand Supreme to sell out, despite its starting price of 1600 US dollars. Both labels announced the collaboration by simply posting a picture of the product on social media, alongside its release date: a mere three days ahead. View this post on...

Fashion

Birkenstock CEO turns down collaboration with Supreme, compares it to prostitution

Hypebeasts pay thousands of dollars for Supreme and Vetements items, but Birkenstock’s CEO Oliver Reicher is not fussed. In an interview with New York Magazine’s supplement The Cut, he revealed Birkenstock has been approached by streetwear brands Supreme and Vetements, but turned down both collaborations. “There’s no benefit for us except...

Fashion

Supreme teams up with Rimowa for luggage collection

Streetwear label Supreme announced its latest collaboration with none other than German luggage manufacturer Rimowa. The cult New-York city brand has been working with Rimowa to develop a line of premium luggage, which is set to launch mid-April. The Supreme x Rimowa collection includes customised versions of the luggage manufacturer’s aluminium...

Fashion

Is Supreme collaborating with Dolce & Gabbana?

American cult skate brand Supreme is thought to be collaborating with Italian maison Dolce & Gabbana. The notoriously expensive and difficult to come by Supreme products would see a capsule edit similar to last year’s collaboration with Louis Vuitton. While neither Supreme or D&G officially commented on a partnership, Stefano Gabbana on...

Fashion |TIMELINE Featured

The Rise of Supreme - From a skate store to a billion dollar fashion company

London - Cult skatewear brand Supreme made headlines last week after news emerged that it had sold a 50 percent stake in the business to private equity firm Carlyle Group. The streetwear-inspired brand is said to be worth 1 billion US dollars now, as the brand is poised for global expansion. Supreme's founder, James Jebbia, has spent years...

Report

Supreme sells stake to Carlyle Group

London - The founder of iconic streetwear brand Supreme, James Jebbia, has sold a stake in the company to private equity firm The Carlyle Group. Further details concerning the deal were not disclosed, but the private equity group is thought to have taken a minority stake in the skatewear inspired label, according to various media reports....

Retail

Supreme opening Brooklyn store

After months of speculation, Supreme has announced the opening of their Brooklyn store this week on October 5. Supreme Brooklyn. 10/05/2017 A post shared by Supreme (@supremenewyork) on Oct 3, 2017 at 6:25am PDT The new Brooklyn store is similar to their Los Angeles store in that there is a bowl at the back, reserved for friends and family of...

Fashion Featured

How performance brands became mainstream fashion

Fashion collaborations have become a mainstay in gauging consumer interest, and love or hate them, they appear to not be going out of style any time soon. What began with high-low collaborations, a way for mass retailers to partner with luxury designers and find exposure to a customer previously priced out of their collections like Versace for...

Retail

Supreme x Louis Vuitton doing Japan only restock

Did you miss your chance to get your hands on the Supreme x Louis Vuitton collaboration? Well all hope isn't lost, assuming you either live in Japan or want to book a last minute flight there. For those of us in the United States who are awaiting to hear news about the cancelled pop-ups, it has been announced that three stores in Japan will be...

RetailFeatured

Louis Vuitton x Supreme pop-up shutters after LAPD scuffle

Los Angeles - After just recently opening a secret pop-up in downtown Los Angeles, Louis Vuitton has had to close shop. The collaboration pop-up with street style brand Supreme recently was broken up by the Los Angeles Police Department (LAPD) on July 7. Since the store opened, the shop continued to bring in crowds and long lines of customers....

RetailFeatured

Louis Vuitton x Supreme pop-ups kept "secret" in downtown LA

In the Arts District of Downtown Los Angeles, Louis Vuitton has opened another pop-up shop. The temporary boutique is expected to carry the long anticipated Louis Vuitton x Supreme collaboration. Last week, the brand revealed various locations of its pop-ups on Instagram, with a direct communication to its customers. “There will be no marketing...