TAG Heuer news and archive

Tag Heuer debuts 1600 dollar modular watch

Tag Heuer has added to their smartwatch offerings with the latest Tag Heuer Connected Modular 45. The price point for the new model is 1600 dollars, 100 dollars more than the prior incarnation the Tag Heuer Connected. The new watch was a project between Tag Heuer and Intel, where Intel worked to build this watch similar to other mechanical...

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LVMH's glasses provider, Logo, enters administration

French lens manufacturer Logo has been forced into liquidation with immediate effect due to its inability to find a viable solution to continue in business. Earlier this month, the Tribune of Commerce of the Jura region, in France, dictated the liquidation of the small manufacturing company of glasses Logo, producer of glasses signed by Tag...

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Fashion

Tag Heuer's launches new smartwatch

New York - There's the smartwatch, then there is the traditional luxury Swiss movement watch. Never were the twain expected to meet, until Tag Heuer decided to change that. Tag Heuer has unveiled a new smartwatch called Connected in collaboration with Intel Corp. and Google. As of a Monday morning press conference, Tag Heuer became the first...

Fashion

Tag Heuer teams up with Google and Intel to create smartwatch

Luxury Swiss watchmaker TAG Heuer announced late last week it was joining forces with technology behemoths Google and Intel to develop a smartwatch that can compete with the new Apple Watch. The timepiece, which aims to combine Swiss watchmaking know-how with high-end technology, is expected to hit stores by the end of the year, TAG Heuer chief...

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Business

Tag Heuer lowering prices

Tag Heuer has long been a symbol of quintessential luxury. It was that watch you had to add to your collection on your way up towards your Rolex or Cartier. With prices typically ranging between the 1200 dollar and 3000 dollar mark it wasn’t too hard to get your hands on one without totally breaking the bank. Those fans of Tag Heuer who have...

Fashion

Tag Heuer changes tune and is now exploring smartwatches

Barely a few months after dismissing Apple's smartwatch, the new chief executive of luxury Swiss watchmaker Tag Heuer conceded Tuesday that such a hi-tech gadget might after all have a place in his firm's line-up. "Initially, we were all a bit reticent," Jean-Claude Biver told reporters in La Chaux-de-Fonds, the Swiss city at the centre of the...

Apparel

Tag Heuer opens new flagship store in Paris

The iconic Swiss watch brand celebrated the opening of its new flagship store this week on the boulevard des Capucines in Paris, alongside the 50th anniversary of its Carrera line of sport and chronograph watches. “Tag Heuer is on a roll,” commented chief executive officer of Tag Heuer, Stéphane Linder, who was appointed company CEO this summer....

Apparel

LVMH names new Tag Heuer CEO

French luxury conglomerate LVMH Moet Hennessy Louis Vuitton has named Stephane Linder as chief executive of its Tag Heuer watch brand, effective June 1. Currently vice president of sales in North America for the Swiss watch maker, Linder will replace Jean-Christophe Babin, who stepped down earlier this year to head up Bulgari, after the...