Universal Standard news and archive

Size inclusivity has yet to make waves in activewear

Size inclusivity in womenswear apparel is expanding, yet the growing activewear sector still seems to be behind the curve, despite its growth. As the so-called “Goop effect” brought on by Gwyneth Paltrow’s lifestyle site piqued consumer interest in discovering wellness trends and health-focused options, the activewear market has grown to now...

Featured

Fashion

Universal Standard teams with Goop to expand size inclusivity

Universal Standard’s mission for size inclusivity has reached Goop and its cult-like following. Universal Standard has been on a no-nonsense fight to bring inclusive sizing to all areas of the fashion industry. While it is not the only brand to stand on a mission statement of size inclusivity, the three-year old brand and its founders have been...

Featured

Fashion

Universal Standard x J.Crew launch a holiday capsule

Following a collaborative capsule collection launched this past July, Universal Standard and J.Crew have once again teamed up to introduce a size inclusive line of women’s winter essentials. Size inclusive womenswear brand Universal Standard aims to revolutionize the way women shop by obliterating the dividing line of size and giving all women...

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Management

J.Crew to tap on the U.S. 21.4 billion dollars plus-size opportunity with new label

J.Crew is all set to capitalize on the 21.4 billion dollars plus-size opportunity with the launch of a new, size-inclusive collection called Universal Standard for J.Crew. The new fashion line offers clothing in sizes ranging from XXS to 5X. Deborah Weinswig from Coresight Research highlights at ‘Forbes’ that the women’s nonstandard-size...

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Business

Universal Standard sues Target over “Universal Thread” line

Plus-size label Universal Standard has filed a trademark infringement suit against Target Corporation. Target launched an inclusive denim-based line in January, called “Universal Thread”, which includes plus-size and adaptive clothing, apparel and accessories. Universal Standard argues that Target’s line “caused immediate confusion in the...

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Business|RECAP

5 startups that aim to change the way people buy clothes

This week, FashionUnited published a series of interviews with startups that aim to change the way people buy fashion. They are using technologies like artificial intelligence and machine learning to make shopping faster, more practical or more inclusive. Missed it? Here’s a recap: • Curated Crowd: boosting emerging designers • Choosy: Instagram...

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Business|INTERVIEW

Startups that aim to change the way people buy clothes: Universal Standard

This week, FashionUnited introduces five startups that aim to change the way people buy clothing and accessories. As Millennials and Generation Z consumers demonstrate a growing interest in sustainability, social justice, and personalization, and new technologies have the potential to revolutionize fashion retail, a number of business ideas...

Fashion

Universal Standard launches size-swapping initiative

Universal Standard is offering the first program of its kind to accept size swaps in a company. Launching University Fit Liberty (UFL), the plus-size label has decided to revolutionize fashion through this new experience. The brand will now allow customers to enhance clothes for an exact copy for a different size within a year of purchase. Due...

Featured

Fashion

Universal Standard offers body-positive size swap for women

Direct consumer plus-size brand Universal Standard has just decided to offer a new launch entitled Universal Fit Liberty (UFL). The fresh program includes revolutionizing the shopping experience by allowing a size swap for customers. The idea came from the body positive message of Universal Standard. As women of all sizes have fluctuating...