Virtual Reality news and archive

Macy’s and Marxent partner up to add virtual reality experience to 70 Macy’s shops

A total of 70 Macy’s shops across the United States now feature a virtual reality experience, thanks to a partnership between the department store chain and retail technology company Marxent. Shoppers get to design a living space and visualize what Macy’s furniture looks like in it. “Macy’s is constantly looking for ways to bring excitement and...

loading...

Fairs |IN-DEPTH Featured

SuperNova displays the fashion world of tomorrow

Antwerp - From here on out, the term technology will be synonymous with Antwerp. Last weekend the SuperNova festival took place for the very first time, an event displaying the future of technology, proving that the fashion world, too, is no stranger to the ever-growing wave of digitalization. From flying cars to cocktail-mixing robots, from...

loading...

News |IN-DEPTH

SuperNova displays the fashion world of tomorrow

Antwerp - From here on out, the term technology will be synonymous with Antwerp. Last weekend the SuperNova festival took place for the very first time, an event displaying the future of technology, proving that the fashion world, too, is no stranger to the ever-growing wave of digitalization. From flying cars to cocktail-mixing robots, from...

loading...

RetailFeatured

AR and VR to revolutionise how retailers connect with customers

What will the store of tomorrow look like? Although it is clear that the digital world changing the way consumers shop, new technologies, such as augmented reality (AR) and virtual reality (VR), are rapidly reshaping the retail landscape by enhancing the customer experience in-store and online. Thanks to consumers extensive use of smartphones...

loading...

Fashion Featured

The Top Retail & Fashion Trends for 2017

London - Things may get a little more sci-fi than expected next year, as artificial intelligence, sustainable design and fashion inspired by Netflix’s hit series ‘Stranger Things’ are just a few of the main retail and fashion trends predicted to emerge. With 2017 only two weeks away, FashionUnited shares the top retail and fashion trends likely...

loading...

CultureFeatured

Rag & Bone takes on Virtual Reality

London - American casual wear brand Rag & Bone is venturing into the world of technology with its first virtual reality documentary. Created in association with Google, the six-minute film will be available for viewing on the CFDA's YouTube Channel. The short documentary is a behind the scenes look at Rag & Bone's New York Fashion Week show last...

loading...

Fashion Featured

4 ways to ease consumers into the world of VR

London - Virtual Reality has been heralded as the next frontier in storytelling, marketing and advertising. While film was once seen as the most immersive storytelling medium, VR offers the promise of "presence" - the experience od being somewhere else. Companies ranging from Google to Alibaba are using the technology to reach consumers around...

loading...

Retail

Matchesfashion.com sets its sights on 1-hour delivery and virtual reality

British luxury etailer Matchesfashion.com has its sights set on the future of retail, which will include one hour delivery as the new norm and 360-degree videos, according to its chief executive officer, Ulric Jerome. At the moment the online retailer is working on one-hour delivery in major cities around the world as well as immervise video...

loading...

Retail

Massimo Dutti marks Soft launch with VR experience

London - Inditex’s premium label Massimo Dutti is taking a step into the world of virtual reality for the launch of its new capsule collection, Soft. The new menswear collection Soft, includes quilted jackets, polos, cotton t-shirts and trousers, crafted from high quality premium fabrics. Featuring elegant and clean silhouettes to offer its...

loading...

Business |IN-DEPTH Featured

Are consumers ready for Alibaba's VR Pay and Virtual Reality?

Technology is set to pave the way for the future of the fashion industry, but are consumers really ready to adapt and embrace the latest wave of tech to come their way - virtual reality? Online giant Alibaba is keen to lead the pack, as Alibaba Group Holdings revealed a new payment service which aims to offer virtual reality shoppers the freedom...

loading...

Business |IN-DEPTH Featured

Are consumers ready for Alibaba's VR Pay & Virtual Reality?

Technology is set to pave the way for the future of the fashion industry, but are consumers really ready to adapt and embrace the latest wave of tech to come their way - virtual reality? Online giant Alibaba is keen to lead the pack, as Alibaba Group Holdings revealed a new payment service which aims to offer virtual reality shoppers the freedom...

loading...

RetailFeatured

Westfield reveals how consumers will shop next

To say that consumer shopping habits around the world are vastly changing is a bit of an understatement. Experts argue that retailers need to respond to change swift and adapt, or be left behind. ”This is arguably the most exciting time in retailing history," says Myf Ryan, Chief Marketing Officer, Westfield UK and Europe. "Retailers have to be...

loading...