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Woolmark news and archive

Video

Video: Discovering Wool

Learn about the chemical structure of the wool fiber in this 3D animation. Source: Youtube, the woolmark company

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Fashion

APL launches Woolmark certified trainer

Athletic Propulsion Labs (APL) has unveiled its most sustainable and lightest trainer in partnership with The Woolmark Company, which marks the first technical-knit shoe to hit the global market with the Woolmark certification trademark. Each trainer of APL’s TechLoom Breeze Merino Wool collection, features 80 percent Australian Merino wool,...

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Business |INTERVIEW Featured

Woolmark sees outdoor market boosting merino wool

The Woolmark Company won't rest in its aim to expand the popularization of wool despite the fabric's trade price reaching a record high this year. In its most recent campaign launched in September the company promoting Australian wool products, advertises wool as a performance fibre, an area where it expects major growth in the coming years....

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Fashion |INTERVIEW Featured

Wool as a new summer basic: Amsterdam-based brand Joe Merino aims to grow internationally

Goal of Dutch menswear label, Joe Merino: expand internationally, a possible increase in the number of stores in Germany, all the while remaining an online-focused business. After introducing the third summer collection of Merino polos and shirts, the Amsterdam-based brand also joined forces with Woolmark to promote warm-weather wool....

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Fashion

Woolmark collaborates with Phillip Lim

The Woolmark Co. has announced its latest collaboration with contemporary designer Phillip Lim for a fall collection and ad campaign. For the collection, Lim sourced a selection of fabrics and yarns to create 24 womenswear pieces crafted of the finest quality merino wool. This also marks the first time Lim has design and produced a wool puffer...

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News

The Woolmark Company and Adidas team up for design competition

The Woolmark Company and sportswear-maker Adidas started a new annual competition for students to develop innovative sports products using Australian Merino wool. The Woolmark Performance Challenge calls for tertiary students in Europe and North America to develop new product applications for the sports and performance market, the Woolmark...

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Fashion Featured

International Woolmark Prize winners announced

British designer Matthew Miller was among the winners at this year’s International Woolmark Prize, which presented a special event during Pitti Uomo at Stazione Leopolda in Florence. Miller was named the menswear winner of the 2017/2018 International Woolmark Prize for his “well-balanced collection” that saw the British designer taking the idea...

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Fashion

Woolmark and Facetasm collaborate for capsule collection

Facetasm and Woolmark are collaborating for a historic capsule collection. This collaboration will make Facetasm designer and founder Hiromichi Ochiai Woolmark's first wool ambassador from Japan. Woolmark is hoping the relationship will extend beyond the collaboration as they attempt to build stronger ties between Australia's wool industry and...

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Fashion

​L’Homme Rouge & David Laport win International Woolmark Prize for Europe regional

L’Homme Rouge and David Laport are menswear and womenswear winners of the 2017/18 International Woolmark Prize the Europe regional final. The Swedish and Dutch designers were announced as the respective winners of the awards Tuesday evening, following a ceremony in Milan. “There were so many talented designers involved in the Prize, we are...

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News

Woolmark Prize names British Isles winners

Womenswear brand Le Kilt and menswear designer Matthew Miller have been named as the winners of the 2017/18 International Woolmark Prize British Isles regional final. The two winners were chosen by a judging panel consisting of London Fashion Week designer Emilia Wickstead, Daniel Kearns creative director of Kent and Curren, Anita Barr group...

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Fashion

Woolmark doubles value of its fashion prize

The Woolmark Company has increased the prize money of its infamous International Woolmark Prize. All 65 candidates from the six regions (Australia, Asia, Europe, British Isles, Middle East, and the United States) will receive 2,000 dollars in Australia as support for the development of their outfits to be presented in view of the regional finals...

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News

Woolmark doubles value of its fashion prize

The Woolmark Company has increased the prize money of its infamous International Woolmark Prize. All 65 candidates from the six regions (Australia, Asia, Europe, British Isles, Middle East, and the United States) will receive 2,000 dollars in Australia as support for the development of their outfits to be presented in view of the regional finals...

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