Wrangler news and archive

Wrangler unveils Freddie Mercury-inspired Bohemian Rhapsody Collection

Freddie Mercury was never one to shy away from making a fashion statement. The Queen lead vocalist’s wardrobe was always an eclectic mix of sartorial brilliance. Today, in homage to the star and alongside the recent release of Queen biographical film Bohemian Rhapsody, US jean manufacturer Wrangler has announced a limited-edition Queen-inspired...

Fashion Featured

Wrangler leading the way for sustainable denim with ‘Dry Indigo’

American denim brand Wrangler, part of the VF Corporation, is pushing forward with its sustainable denim strategy after confirming it will be the first brand to embrace the new innovative ‘Dry Indigo’ denim fabric for a range of jeans later this year. ‘Dry Indigo’ is a new foam-dyeing process that eliminates 99 percent of the water typically...

BusinessFeatured

It’s official: denim is making a comeback

Last month, when VF announced the spin off of its denim brands Wrangler and Lee, many market analysts declared the death of denim. Its killer? Athleisure. FashionUnited looked at it more closely and concluded it may be too early to mourn for denim just yet. Now, a research by retail technology company Edited confirms denim is not only alive, but...

Retail |ANALYSIS Featured

Is athleisure killing denim?

Last week, VF Corporation decided to spin off its denim brands Wrangler and Lee, forming two separate, independent companies. While VF said the new company, yet to be named, has significant potential for growth, market analysts quickly attributed the move to declining denim sales, with many of them saying leggings and yoga pants were to blame...

BusinessFeatured

VF Corporation to create second, independent company for denim business

VF Corporation is separating its business into two independent, publicly traded companies. The first one, which will keep the name VF Corporation, is to focus on footwear and apparel, while the second one, yet to be named, will focus on the denim and outlet categories. VF expects to create these two companies through a tax-free spinoff of the...

Video

Video: Wrangler takes advantage of their historical heritage to dare with new creative lines

Wrangler, the famous 70 year old American jeans brand, never stops innovating with shapes and colours, around new creative lines all taking advantage of their historical heritage. Source: ParisModesen, YouTube.

Fashion Featured

Wrangler reveals environmental benefits of sustainable farmed cotton

Global denim brand Wrangler has analysed dozens of scientific reports to reveal that the practices of sustainable cotton farming techniques, such as conservation tillage, cover crops and crop rotation results in the removal of three times the amount of greenhouse gas emissions from the atmosphere than conventional farming methods. Its report, ‘...

PeopleFeatured

VF announces leadership changes within EMEA region

VF International has announced a number of senior leadership changes within its Europe, Middle East and Africa jeanswear organisation. Johan De Niel has been promoted to vice president of Wrangler EMEA, and Peter Kats has been promoted to vice president of Lee EMEA, with both leading the design, product, merchandising and marketing teams within...

Fashion Featured

In Pictures: Wrangler debuts energetic, bold SS18 collections

For its SS2018 collection, edgy brand Wrangler has released new rebellious styles to celebrate summer. With oversized graphics, color block trends, and a varsity-inspired look, the collections shows off a modern take on vintage clothing with various capsules. The brand's men's collection includes high-quality materials. The line includes a mix...

ManagementFeatured

Wrangler's bid on sustainable cotton to spur U.S. fibre production

The preferred cowboys’ fashion label is bidding strongly on sustainable cotton, launching a pilot program to help U.S. cotton farmers reach the next level in sustainable growing practices. The initiative is posed to spur the country’s sustainable cotton production in the next years. Wrangler states that about half of the cotton for its products...

Fashion

Wrangler celebrates 70th birthday with ‘Retro Glory’ collection

Wrangler is celebrating its 70th birthday year with a series of special launches, with the first being dedicated to all things 70s, a decade where the denim brand made its name. The ‘Retro Glory’ collection for pre-autumn/winter 2017 celebrates “an era of sunny positivity in youth culture” and focuses on four distinct elements: “period-correct”...

Fashion

Wrangler's new moisture-wicking denim

Just in time for summer, Wrangler has come up with the most genius denim invention since actual jeans: moisture-wicking denim. Their new Cool Vantage jeans are designed with sweat-control technology and cooling benefits woven into the fabric that don't wash out over time. It's a fantasy finally come to life with denim being an eternal staple in...