Agenda trade shows growing

Since 2003, Agenda trade show has been a forum for street and action sports in the trade show circuit. Now in its eight year, Agenda adds womenswear contemporary labels to its roster besides menswear brands. Agenda will be taking place

from 6-7th January 6th at their new Anaheim, CA location.

With more than 200 brands showing this January, nearly fifty percent are expected to be specifically women’s brands or offer a women’s category, such as OBEY, RVCA, Insight, Quiksilver Girls, O’Neill Girls, Native and Vans to name but a few. The independently owned company Agenda established itself as one of the leading tradeshows in action sports and streetwear and also showcases The Hundreds, Skull Candy, LRG and Converse. For 2011, Agenda announced the launch of its Snow department. Following the recently added Skate category, Agenda Snow will consist of handpicked brands and the section will be a dedicated space on the tradeshow floor.

Due to its growth the trade fair made a strategic move to Anaheim for its largest show to-date. “We couldn’t be more excited about this show,” said Aaron Levant, Agenda President. “The move will enable us to offer our brands an even better experience. Plus, with the addition of snow, Agenda is working to get everything under one roof.”

Agenda is further more expanding to New York where the trade show returns for their second instalment from 17-18th January at the Chelsea Art Museum. The NYC Trade Show features over 80 brands such as Crooks & Castles, Vans and Converse. For 2012 Agenda NYC has plans to be as large as the West Coast show.

“Our launch in July 2010 opened to rave reviews and more than 2,000 attendees,” commented Aaron Levant. “The Agenda New York experience is more contemporary than our West Coast show, a much stronger focus on streetwear and sneakers. Happening during men’s market week, Agenda New York has been a great fit for our vendors, buyers and press.”

Image: Agenda