Lands’ End appoints new Chief Product Officer and VP of Public Relations

Casual fashion retailer Lands’ End has announced two changes in its executive team. Senior Vice President of Design Chieh Tsai has been appointed to the newly-created position of Chief Product Officer. He is tasked with overseeing all design, merchandising, and global sourcing activities.

"Chieh's design vision has enabled us to confidently go to market with offerings that have resonated well with the Lands' End customer," said Jerome Griffith, chief executive officer and president of Lands' End, in the statement. "We are excited to extend his vision across all aspects of design, merchandising and global sourcing”.

Additionally, Rosalind Drisko has been named Vice President, Public Relations and Brand Marketing, leading the PR, social media and brand marketing teams. Her previous experiences include similar roles at VF Corporation and Nautica Apparel Brand.

Founded in 1963 by Gary Comer, Lands’ End offer casual clothing, accessories, footwear and home products. Its products are offered through catalogs, ecommerce, third party online marketplaces and wholesalers.